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Baywood International Inc. announces introduction of PSORI CLEAR.


SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Dec. 6, 1994--Baywood International Inc., of Scottsdale (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 Bul Bd: BYWD) Tuesday announced that the company will introduce PSORI CLEAR, a treatment for Psoriasis, internationally for mass market distribution during the first quarter of 1995.

PSORI CLEAR is one of several state of the art liposomal products to be introduced by Baywood in 1995. According to the National Psoriasis Foundation The National Psoriasis Foundation is a patient-driven, non-profit US-based psoriasis education and advocacy group. The National Psoriasis Foundation's mission is to improve the quality of life of the millions of Americans with psoriasis and/or psoriatic arthritis by promoting , the most common type of psoriasis is called plaque psoriasis characterized by raised, inflamed (red) lesions covered with a silvery white scale.

Psoriasis effects one to two percent of the population of the United States alone, or over 5 million people.

PSORI CLEAR contains small liposomes Liposomes

Aqueous compartments enclosed by lipid bilayer membranes; liposomes are also known as lipid vesicles. Phospholipid molecules consist of an elongated nonpolar (hydrophobic) structure with a polar (hydrophilic) structure at one end.
, smaller than most germs and is made by a patented process. These little packages take the active agent in PSORI CLEAR directly into the dermis dermis: see skin.  and make your scaly scal·y
adj.
1. Covered or partially covered with scales.

2. Shedding scales or flakes; flaking.



scaly

skin condition characterized by scales; scalelike.
 itchy itch·y
adj.
Having or causing an itching sensation.
 patches of psoriasis go away in a matter of days, sometimes weeks. PSORI CLEAR is the only product on the market which delivers prostaglandin in the liposomes, to the dermis.

This agent is the active end-product that aspirin effects, that makes cortisone cortisone (kôr`tĭsōn'), steroid hormone whose main physiological effect is on carbohydrate metabolism. It is synthesized from cholesterol in the outer layer, or cortex, of the adrenal gland under the stimulation of adrenocorticotropic  (or steroids) work, and causes healing of all injuries or inflammation. No other product treats psoriasis as effectively, since they don't get to the source of the problem which is the inflammation of the dermis, they only wet the scaly top layer temporarily.

The existing world wide market for psoriasis treatment products is several billion dollars per year. Baywood anticipates to capture a substantial share of that market over the next several years with the introduction of PSORI CLEAR.

Baywood International Inc. develops, manufactures, private labels, markets and licenses proprietary, cholesterol reduction, skin care, dietary, sports nutrition, fragrance, animal health and water purification products, internationally.

CONTACT: Thomas E. Waite & Associates Inc.

Thomas E. Waite, 407/324-1606
COPYRIGHT 1994 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1994, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 6, 1994
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