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Baymont Inns & Suites Launches Most Extensive Guarantee in the Hotel Industry.


Business Editors

MILWAUKEE--(BUSINESS WIRE)--Oct. 18, 2001

- Chain to back its product and service 110% -

Baymont Inns & Suites, a division of The Marcus Corporation The Marcus Corporation (NYSE: MCS)is a publicly held company with two divisions, Marcus Theatres and Marcus Hotels and Resorts. Stephen H. Marcus, son of the company's founder, is chairman and chief executive officer.  (NYSE NYSE

See: New York Stock Exchange
: MCS (1) See Microsoft Cluster Server.

(2) (Microsoft Consulting Services) The consulting arm of Microsoft which offers support for installation and maintenance of Microsoft applications and operating systems.
), has announced the launch of its distinctive 110% Satisfaction Guarantee. This is the most extensive guarantee in the hotel industry.

Under the new guarantee, if a guest is dissatisfied dis·sat·is·fied  
adj.
Feeling or exhibiting a lack of contentment or satisfaction.



dis·satis·fied
 with any aspect of their stay and the hotel is unable to fix the problem, the guest will receive their night's stay for free, plus a coupon for a 10 percent discount on their next stay at any Baymont Inns & Suites hotel. The new guarantee is not a refund TO REFUND. To pay back by the party who has received it, to the party who has paid it, money which ought not to have been paid.
     2. On a deficiency of assets, executors and administrators cum testamento annexo, are entitled to have refunded to them legacies
 program, but a "getting it right the first time" program.

"We are able to offer this innovative program because we have the greatest confidence in our product and in our staff to provide each guest with an exceptional stay," said Jim Abrahamson, president and COO (Cell Of Origin) See mobile positioning.  of Baymont Inns & Suites. "We will do whatever it takes to satisfy our guests and encourage their return."

The key behind the success of the guarantee is the power given to every Baymont staff member to take ownership of a guest's problem and find a solution.

"Our goal is to build strong guest relationships and prevent problems before they occur," said Robin Kirk, senior vice president of operations. "However, when something unexpected does happen, it is important that each member of our staff feels he or she is capable of correcting the problem."

The launch of the new guarantee comes during a key growth year for the Baymont Inns & Suites brand. In addition to continued expansion, the company launched several new initiatives including a guest recognition and rewards program called Guest Ovations and a new website targeted specifically to potential franchisees. Later this year the company also will add an array of new in-room amenities.

Baymont also received numerous recognitions this year within the business travel industry, such as Entrepreneur Magazine's "Best Hotel Value Award" and commendations from Business Travel News as the "Best Hotel in its Class."

Headquartered in Milwaukee, Wis adv. 1. Certainly; really; indeed.
v. t. 1. To think; to suppose; to imagine; - used chiefly in the first person sing. present tense, I wis. See the Note under Ywis.
., Baymont Inns & Suites is a mid-priced lodging Lodging or holiday accommodation is a type of accommodation. People who travel and stay away from home for more than a day need lodging mainly for sleeping. Other purposes are safety, shelter from cold and rain, having a place to store luggage and being able to take a  chain recognized for its high-quality amenities, excellent service and attractive rates. Baymont Inns & Suites operates or franchises 188 locations in 31 states nationwide. For reservation information visit www.baymontinns.com or call toll free 1-877-BAYMONT.

Baymont Inns & Suites is a wholly-owned subsidiary of The Marcus Corporation (NYSE: MCS). Headquartered in Milwaukee, Wis., The Marcus Corporation is comprised of three divisions: limited-service lodging, hotels/resorts and movie theatres. For more information visit the company's website at www.marcuscorp.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 18, 2001
Words:427
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