Bayer plc Selects IMS HEALTH Strategic Technologies to Implement Next-Generation Sales and Marketing System.LONDON--(BW HealthWire)--Feb. 10, 1999--IMS HEALTH (NYSE NYSE See: New York Stock Exchange :RX) today announced that Bayer plc has chosen its IMS HEALTH IMS Health (NYSE: RX) is an international consulting and data services company that supplies the pharmaceutical industry with sales data and consulting services. IMS Health was founded in 1954 by Bill Frohlich and David Dubow. Strategic Technologies unit to support 300 users throughout Bayer plc in the UK and Ireland with a next-generation sales support system. Bayer will migrate to a state-of-the-art Windows-based sales and marketing support technology with IMS (1) See IP Multimedia Subsystem. (2) (Information Management System) An early IBM hierarchical DBMS for IBM mainframes. IMS was widely implemented throughout the 1970s under MVS and continues to be used under z/OS. HEALTH's strategic sales and marketing management information system, Premiere(SM). IMS HEALTH is the world's leading provider of information solutions to the pharmaceutical and healthcare industries. Premiere will be used by Bayer to enhance its sales force effectiveness through the sharing and integration of sales and marketing information, and rapid delivery of information to the laptop computers A portable computer that has a flat LCD screen and usually weighs less than eight pounds. Often called just a "laptop," it uses batteries for mobile use and AC power for charging the batteries and desktop use. Today's high-end laptops provide all the capabilities of most desktop computers. of users in the Bayer sales force. Implementation is scheduled to begin immediately. Bayer's decision to move from its current DOS-based technology to IMS HEALTH Strategic Technologies' Premiere system follows intensive product trials and workshops to determine the most effective technology partner for the future. Mike Turner For other people named Mike or Michael Turner, see Michael Turner. Michael R. (Mike) Turner (born January 11, 1960) is a Republican member of the U.S. House of Representatives from Ohio, representing that state's third congressional district, covers most of the city of Dayton. , IMS HEALTH Strategic Technologies' general manager, UK, said, "Bayer's decision to make this move to Premiere after a thorough competitive analysis is particularly gratifying grat·i·fy tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies 1. To please or satisfy: His achievement gratified his father. See Synonyms at please. 2. . We are pleased to have been selected as Bayer's supplier of choice, and are committed to establishing a working partnership with the Bayer team." Bayer is an international research-based group with major businesses in health care, chemicals and imaging technologies. With more than 144,000 employees worldwide, the group recorded income before taxes of DM 5.1 billion on sales of DM 55 billion in 1997. IMS HEALTH Strategic Technologies is the global leader in pharmaceutical sales and marketing automation systems, with a customer base of more than 35,000 users worldwide. The company offers sales and marketing applications which can be integrated with all client-critical databases to provide customer and business insights. IMS HEALTH Strategic Technologies is a unit of IMS HEALTH (NYSE:RX), the world's leading provider of information solutions to the pharmaceutical and healthcare industries. With more than $1 billion in 1997 revenue, IMS HEALTH operates in over 90 countries. IMS HEALTH is the largest pharmaceutical manufacturer information partner, with over 40 years' experience in the industry. Key products and services integral to customer day-to-day operations include: market research for prescription and over-the-counter pharmaceutical products; sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a information to optimize sales force productivity; technology enabled selling solutions for sales and marketing decision-making; and technology systems and information services See Information Systems. that support managed care organizations. Additional information is available at http://www.imshealth.com. |
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