Bayer Yakuhin Deploys Siebel Pharma Enterprise-Wide to Maximize Sales, Marketing, and R&D Performance.Business Editors/High-Tech Writers SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--July 16, 2003 Siebel Pharma Integrates with PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). Technology to Provide Wireless CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. in the Field Siebel Systems Siebel is a brand name of Oracle Corporation. Siebel Systems, Inc., founded by Thomas Siebel in 1993, was principally engaged in the design, development, marketing and support of CRM applications. , Inc. (Nasdaq:SEBL SEBL Siebel Systems, Inc. (stock abbreviation, AMEX) ), a leading provider of multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple eBusiness applications software, today announced that Bayer Yakuhin, Ltd., a Japanese subsidiary of Bayer's global healthcare and general chemical group, is deploying Siebel Pharma to create a company-wide Customer Relationship Management (CRM) platform that integrates sales, marketing, and research and development information. This project will expand Bayer Yakuhin's existing Siebel Sales deployment into an enterprise-wide CRM solution that enables medical sales representatives to improve their sales effectiveness by leveraging client sales histories and profile information from diverse sources. Siebel Pharma will allow the organization's medical sales representatives to efficiently target prospective customers, providing them with the latest information regarding how Bayer Yakuhin's products will meet patients' needs. Bayer Yakuhin has begun the rollout of Siebel Pharma to 600 staff in ten locations, planning to gradually expand the deployment to the rest of the organization in order to further enhance the substantial benefits of Siebel CRM. "By implementing Siebel Pharma, we succeeded in establishing a single, complete source of physician information," said Tomomi Shozen, Head of Application of Research and Development, Bayer Yakuhin. "We will use this unified view to segment customer groups, tailor our products to individual needs, increase sales effectiveness, and optimize the efficiency of more than 600 field sales and marketing representatives." Bayer Yakuhin is also extending its CRM capability to the field by equipping e·quip tr.v. e·quipped, e·quip·ping, e·quips 1. a. To supply with necessities such as tools or provisions. b. medical sales representatives with wireless PDA technology, which integrates in real time with Siebel Pharma. Mobile sales representatives can use their PDAs to connect to and synchronize See synchronization. with Siebel Pharma, storing and accessing data relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc healthcare professionals in environments such as hospitals, clinics, and other locations where representatives need to provide appropriate product information to customers based on up-to-date data. "In the third quarter of 1998, Bayer Yakuhin became the first subsidiary of the Bayer Group to introduce Siebel Sales as a sales support system," said Mithat Mardin, Chief Information Officer, Bayer Yakuhin. "With Siebel Sales we have greatly improved our salesforce performance, but it became clear that we needed a system that not only provides excellent support for medical sales representatives, but also makes customer information available to marketing and R&D functions. We needed integrated information across the entire organization to enable rapid, well-informed decision-making by management. Based on these considerations, we made the decision to implement Siebel Pharma." Siebel Pharma is the only comprehensive suite of multichannel sales, service, and marketing eBusiness applications tailored to the needs of the pharmaceutical industry. Siebel Pharma provides business processes focused on sales-call planning, sales history compilation and access, report preparation, and data collection and analysis, enabling organizations to increase sales effectiveness, enhance communication, and streamline sales processes A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. . This focused approach also includes a closed-loop marketing solution. Siebel Pharma will allow Bayer Yakuhin to design and manage clearly targeted seminars, symposiums, and other related marketing campaigns using the data created by medical representatives in the course of their sales activities. Bayer Yakuhin also plans to deploy Siebel Pharma Analytics, an analytical tool tailored to the needs of sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a in the pharmaceutical industry. "Bayer Yakuhin will leverage Siebel Pharma Analytics to strengthen its analytical capabilities, including the measurement and evaluation of sales performance results, and to achieve seamless integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation. between product development and data systems," said Shozen. "This will allow our employees to monitor, in real time, the performance of our salesforce, leading us to quickly make the strategic and tactical adjustments necessary to meet our sales goals and provide adequate product inventory." About Bayer Yakuhin, Ltd. Bayer Yakuhin, Ltd. is one of the subsidiaries in Japan for the Bayer Group, which is the international enterprise that develops and supplies diagnostic medication and pharmaceuticals. Bayer, which has historical ties with Japan that date back to the Meiji Era, is the company that invented Aspirin, the legendary fever- and pain-relief medication that has now been on the market for over a century. Today the company supplies products for such lifestyle-related diseases as hypertension, cerebral apoplexy See under Apoplexy. See also: Cerebral and diabetes. The Research Center Kyoto in Kansai Science City is involved in developing cutting-edge products to treat respiratory diseases Noun 1. respiratory disease - a disease affecting the respiratory system respiratory disorder, respiratory illness adult respiratory distress syndrome, ARDS, wet lung, white lung - acute lung injury characterized by coughing and rales; inflammation of the such as asthma, as well as urological diseases. About Siebel Systems Siebel Systems, Inc. is a leading provider of eBusiness applications software, enabling corporations to sell to, market to, and serve customers across multiple channels and lines of business. With more than 3,500 customer deployments worldwide, Siebel Systems provides organizations with a proven set of industry-specific best practices, CRM applications, and business processes, empowering them to consistently deliver superior customer experiences and establish more profitable customer relationships. Siebel Systems' sales and service facilities are located in more than 28 countries. Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only. Except for the historical information contained herein, this press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties. The success of the agreements and products described above and the future operating results of Siebel Systems may differ from the results discussed or forecast in the forward-looking statements due to factors that include, but are not limited to, risks associated with new versions and new products, the availability of Siebel Systems' products and services, implementation of products and services, existence of errors or defects in products, rapid technological change, dependence on the Internet, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Siebel Systems are included in Siebel Systems' Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. , Quarterly Reports on Form 10-Q Form 10-Q See 10-Q. and its other filings with the Securities and Exchange Commission, which are available at www.sec.gov. Siebel Systems assumes no obligation to update the information in this press release. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion