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Bayer Polymers Segment Well-Equipped for Future Growth, Targets 15 Percent Return On Sales by 2004; Company Offers Customers Solutions Through Investment and Technology.


Business Editors

NEW YORK--(BUSINESS WIRE)--August 2, 2001

With less than eight weeks remaining before Bayer lists its shares on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 on September 26, Werner Spinner, Member of the Board of Management of Bayer AG Bayer AG

German chemical and pharmaceutical company. Founded in 1863 by Friedrich Bayer (1825–1880), it now operates plants in more than 30 countries. Bayer has originated scores of pharmaceuticals, chemicals, and synthetic materials; it was the first developer and
, said today that the goal of its polymers segment is to maintain its leading position and expand market share through customer focus.

"We place a high priority on our role as an innovative and dependable ally, able to develop solutions to meet the specific challenges of our customers," Spinner said. "We develop these solutions together with our customers," he added. Spinner, together with the heads of Bayer's U.S. polymers businesses, outlined new concepts for environmentally sound, technologically advanced new products that meet both modern expectations and sustainability demands. In addition to product applications, Bayer management highlighted polymer segment investment strategies.

Bayer's polymers segment accounts for almost 40 percent of Bayer's overall sales and had sales of more than $10 billion in 2000, a 27 percent increase over the previous year. First quarter 2001 sales for Bayer's polymers were 17 percent higher than for the same period last year. While sales are up, return on sales Return on sales

A measurement of operational efficiency equalingnet pre-tax profits divided by net sales expressed as a percentage.


return on sales

The portion of each dollar of sales that a firm is able to turn into income.
 of polymer products is down to 8 percent for the first quarter of 2001, due primarily to increases in raw materials and energy costs.

"We see the current cooling-off of the world economic climate as only a temporary phenomenon. We will therefore continue our restructuring programs to maintain sustained expansion and generate lasting success," Mr. Spinner said.

This year, Bayer plans to invest $1.6 billion globally in its polymers segment. Of this total, $1.3 billion dollars will be assigned to new production facilities, the lion's share going into expansion of polycarbonate A category of plastic materials used to make a myriad of products, including CDs and CD-ROMs.  capacities. The United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  continues to hold a key position. With a U.S. market share of already more than 30 percent in the polymers market, the company aims to invest another $250 million in the polymers segment on top of a recent expansion program which totaled $2 billion between 1996 and 2000.

"Polymers are and will remain a core business for Bayer," Mr. Spinner said, "We will continue to build on our market leadership in the field of high-grade polymers. To this end we will eliminate capacity bottlenecks and exploit every opportunity for regional growth, while at the same time analyzing and optimizing our portfolio and our cost structures." Despite the current economic difficulties Bayer is sticking to its forecast to achieve a return on sales of 15 percent by 2004 in this segment.

Bayer aims to achieve that goal through above-average growth in all its businesses. "Recent investments in TDI TDI - Transport Driver Interface  (toluene diisocyanate Toluene diisocyanate (TDI) is an aromatic diisocyanate. It is produced for reaction with polyols to form polyurethanes. It exists in two isomers, 2,4-TDI (CAS: 584-84-9) and 2,6-TDI (CAS: 91-08-7). ), MDI (1) (Multiple Document Interface) A Windows function that allows an application to display and lets the user work with more than one document at the same time.  (diphenylmethane diisocyanate) and Polyols make Bayer a stronger supplier of polyurethanes today. We are the world's leading supplier of polyurethane raw materials," said Lawrence D. Stern, Executive Vice President, Bayer Corporation and President, Polyurethanes - NAFTA NAFTA
 in full North American Free Trade Agreement

Trade pact signed by Canada, the U.S., and Mexico in 1992, which took effect in 1994. Inspired by the success of the European Community in reducing trade barriers among its members, NAFTA created the world's
. "By helping our customers succeed, we propel our own success. Investments in facilities, new technologies and new products will ensure we meet the demands of our customers. And by reducing costs and focusing our R&D portfolio, we are reducing the margin recovery needed to ensure re-investment economics," added Mr. Stern.

Bayer is a leader in engineering thermoplastics as well. Nicholas T. Cullen Jr., Executive Vice President, Bayer Corporation and President, Plastics Division, explained how the Bayer Plastics business is uniquely structured to meet the challenges of the rapidly changing marketplace.

"Strategic market issues such as globalization globalization

Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation
, increasing competition and advancing technology drive Bayer's core competencies A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
  1. It provides customer benefits
  2. It is hard for competitors to imitate
  3. It can be leveraged widely to many products and markets.
 of a global manufacturing and marketing infrastructure, a broad product portfolio in engineering thermoplastics, operating efficiencies, technology leadership and e-business strengths," Mr. Cullen said. Bayer's strategy is to maintain the leadership role of its broad polymer and polymer-related businesses -- polyurethanes, engineering thermoplastics, coatings and colorants, rubber and polymer additives. This extensive family of products allows Bayer to meet a wide range of customer needs.

Speaking about Bayer's coatings and colorants business, Dr. John L. Williams

For other people named John Williams, see John Williams (disambiguation).
John L. Williams (born November 23, 1964 in Palatka, Florida) is a former professional American football player who was selected by the Seattle Seahawks in the 1st round
, Executive Vice President, Bayer Corporation and President, Coatings and Colorants Division, noted, "We have everything under one roof. We offer high quality raw materials and additives for coatings and adhesives in combination with extensive scientific and technical expertise and customized service packages for our customers." Bayer's coatings and colorants business saw global growth of around 12 percent in 2000 with sales of nearly $2 billion. One-quarter of those sales were in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. .

Dr. Heinz Heumueller, Executive Vice President, Bayer Corporation and President, Industrial Chemicals Division, explained that Bayer polymer additive products help to make plastics safer and more supple supple Physical exam adjective Referring to free movement of a body part , long-lasting and lightweight, attractive and elastic.

"Because we are one of the world's largest polymer manufacturers, we go beyond merely supplying additives to providing our customers with specific solutions to their additive needs. We are able to draw expert knowledge from across all of our polymer business groups and within our extensive research facilities," Dr. Heumueller said.

Dr. Gunter Hilken, Executive Vice President, Bayer Corporation and President, Fibers, Additives and Rubber - NAFTA, said: "We are the largest supplier of synthetic rubber synthetic rubber: see rubber.  worldwide and continue to grow at a faster rate than the global rubber industry as a whole." Stressing the importance of synthetic rubber as a strategic and vital material, Dr. Hilken commented on the company's long-term commitment to the industry through capital investments in facilities and a focus on R&D. "These investments have resulted in several new and exciting rubber products for use in a variety of tire, automotive and industrial applications," he added.

In addition to investment in the key areas of technology, manufacturing and applications development, Bayer is investing heavily in its e-commerce initiatives. An early embracer em·brac·er 1  
n.
One that embraces: an embracer of novel ideas. 
 of e-business, Bayer's initiatives include forming industry e-business consortia and BayerONE, Bayer's own e-business portal. BayerONE was developed to give customers a single access point to Bayer. Customers are able to place and track orders efficiently, quickly and cost-effectively. BayerONE has been available to North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 polymers business customers since early-2000. Its global release will coincide with K2001, the international plastics fair to be held in Dusseldorf, Germany in October 2001. Currently, more than 300 of Bayer's largest customers are using BayerONE to do business with the company.

Bayer's investments in polymers -- in technology, new products, capacity improvements or the new economy -- have always been made and will continue to be made with an emphasis on the customer. Werner Spinner said, "Bayer will provide the channels that our customers and alliance partners expect from us - to allow them to optimize their own operations."

Presentations are available on the internet at www.bayerus.com. Additional information on Bayer's New York Stock Exchange listing is available at www.nyse.bayer.com.

Best known for its flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , Bayer Aspirin, Bayer Corporation produces a broad range of health care, life sciences and chemical products that help diagnose and treat diseases, purify Purify - A debugging tool from Pure Software.  water, preserve local landmarks, protect crops, advance automobile safety “Passive safety” redirects here. For nuclear safety, see Passive nuclear safety.
Automobile safety is the avoidance of automobile accidents or the minimization of harmful effects of accidents, in particular as pertaining to human life and health.
 and durability and improve people's lives.

Headquartered in Pittsburgh, Bayer Corporation had sales of $10.1 billion in 2000 and employs 23,200 people. It is a member of the worldwide Bayer Group, a $29 billion international life sciences, polymers and specialty chemicals group based in Leverkusen, Germany. The Bayer Group (BAYG.DE) stock is a component of the DAX, and is listed on multiple foreign exchanges

This press release contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
, including statements that include words such as "believe," "anticipate," "expect" or similar formulations. This forward-looking information contains known and unknown risks, uncertainties and other factors that could adversely affect our businesses or lead the actual results, including the financial situation and profitability of our company or of the industries in which we compete, to differ materially from those expressly or implicitly assumed in this forward-looking information. We assume no liability whatsoever to update this forward-looking information or to conform such statements to future events or developments apart from any obligations stipulated by applicable law.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Aug 2, 2001
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