Bayer Launches a Grand Voyage for Therban.PITTSBURGH--(AutomotiveWire)--June 8, 1999-- A few months after Bayer Corporation introduced it in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , the trademark Therban(R) made its global debut -- on its parent company's corporate yacht. Bayer AG Bayer AG German chemical and pharmaceutical company. Founded in 1863 by Friedrich Bayer (1825–1880), it now operates plants in more than 30 countries. Bayer has originated scores of pharmaceuticals, chemicals, and synthetic materials; it was the first developer and , headquartered in Leverkusen, Germany, featured the trademark Therban with its corporate signature on the yacht. Standing 46 feet tall, the yacht set sail from the Bayer Leverkusen Yacht Club on March 20 for its voyage VOYAGE, marine law. The passage of a ship upon the seas, from one port to another, or to several ports. 2. Every voyage must have a terminus a quo and a terminus ad quem. around Norway, Sweden and Finland. The event attracted more than 300 yacht club members. Therban HNBR HNBR Hydrogenated Acrylonitrile-Butadiene Rubber , invented and patented by Bayer, gives products superior performance and durability in applications where extreme temperatures, fuel, oil, ozone or abrasion abrasion /abra·sion/ (ah-bra´zhun) 1. a rubbing or scraping off through unusual or abnormal action; see also planing. 2. a rubbed or scraped area on skin or mucous membrane. exists. Bayer Corporation is a research-based company with major businesses in health care and life sciences and chemicals. The company had 1998 sales of $8.1 billion and employs more than 23,000 people. Bayer Corporation is investing $15 billion in capital expenditures and research and development from 1995 through the year 2004. 1999 capital investment and R&D expenditures are projected to total $1.6 billion. Bayer Corporation, with headquarters in Pittsburgh, is a member of the worldwide Bayer Group, a $31 billion chemicals and health care group based in Leverkusen, Germany. |
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