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Bayer Corporation stretches to serve U.S. market: Delivers with new Dorlastan spandex facility; Advanced Bushy Park, S.C. plant primed for quality domestic spandex production.


CHARLESTON, S.C.--(BUSINESS WIRE)--May 18, 1995--Bayer Corporation today celebrated the grand opening of its new Dorlastan spandex facility in Bushy Park
    This article is about the Royal Park of London. For other uses, see Bushy Park (disambiguation).
Bushy Park is the second largest of the Royal Parks of London.
, S.C., with a series of events attended by customers, local officials, employees and press. The new state-of-the-art plant--the largest single investment made in the U.S. by Bayer--represents a $170 million piece of Bayer's $1 billion capital investment in the U.S. and has created approximately 100 new jobs in the community.

The Bushy Park plant is equipped with the most technologically advanced fiber production equipment in the world, and is scheduled initially to produce an annual capacity of eight million pounds of Dorlastan spandex in a full range of deniers from 15 to 840, in both dull and clear lusters. With the addition of the new Dorlastan spandex facility, Bayer becomes the number-two producer of spandex in both the U.S. and Europe.

"We consider the NAFTA NAFTA
 in full North American Free Trade Agreement

Trade pact signed by Canada, the U.S., and Mexico in 1992, which took effect in 1994. Inspired by the success of the European Community in reducing trade barriers among its members, NAFTA created the world's
 region--the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada and Mexico--our home market for Dorlastan. But, we also will export a significant portion of our spandex production to South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere.  and the Far East," said Bayer Corporation President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Helge H. Wehmeier. "These are increasingly important markets. And the decision to locate our Dorlastan operation at Bushy Park is evidence of our belief that we can manufacture spandex here with the high quality and efficiency and at the low cost required to compete in markets not only throughout the Americas, but also in Asia."

"In response to our customers' needs and the dynamic growth we see in the spandex market--particularly in areas such as hosiery hosiery

Knit or woven coverings for the feet and legs, worn inside shoes. In the 8th century BC, Hesiod referred to linings for shoes; the Romans wrapped their feet, ankles, and legs in long strips of leather or woven cloth.
, intimate apparel, active wear and swimwear--Bayer is making this significant investment in fiber technology in the U.S. market," said Dr. Richard L. White, president of Bayer Corporation's Fibers, Organics and Rubber Division. "The Bayer Dorlastan facility sets a new quality standard for spandex production in the United States."

CUSTOMER FOCUS

Bayer's broad product offering will be custom packaged to meet individual mills' needs--whether for spools, rewound re·wound  
v.
Past tense and past participle of rewind.
 material or made-to-order beamed sets of various sizes. The plant is equipped with full-scale knitting knitting, construction of a fabric made of interlocking loops of yarn by means of needles. Knitting, allied in origin to weaving and to the netting and knotting of fishnets and snares, was apparently unknown in Europe before the 15th cent.  and finishing equipment typically found only at mill sites including the Karl Mayer Karl Mayer is the name of a fictional character on the ABC television series Desperate Housewives. The character is played by actor Richard Burgi. History
Season 1
 Tricot Knitting and Raschel Knitting Machines knitting machine

Machine for textile and garment production. Flatbed machines may be hand-operated or power-driven, and, by selection of colour, type of stitch, cam design, and Jacquard device (see Jacquard loom), almost unlimited variety is possible.
, the Lonati Hosiery Knitting Machine and the Monarch A data capture program from Datawatch Corporation, Chelmsford, MA, (www.datawatch.com), that is used to transfer data from mainframe and minicomputer reports to the PC. It uses report files that contain data ready to print.  Single Jersey Circular Knit Machine, among others.

This equipment allows Bayer to knit its fiber on-site and test samples in real time as the fiber is being produced. Bayer is then able to ship pre-tested, high-quality fiber that performs exactly the way the customer expects--something unique in the industry.

Industry estimates put the spandex market at approximately 800,000 metric tons annually with growing applications in hosiery, intimate apparel, active wear and swimwear. And, experts forecasts a yearly growth rate of more than 7%.

"We listened to market and customer demand for an alternate producer of quality spandex able to deliver whenever and however customers needed. We believe our flexible, customer-driven approach and high-quality product offerings will enable us to meet this challenge," said James F. Heslep III, director of of Dorlastan Marketing. "The new Bushy Park Dorlastan facility is truly world-class--another example of how Bayer is stretching to serve its customers and fit their needs."

WORLD CLASS FACILITY

Modeled on Bayer AG's technologically advanced Dormagen, Germany plant, the new Bushy Park facility is outfitted with equipment designed by Bayer in keeping with its exacting standards. Bayer has also paired its American technological experts with their German counterparts to share skills. "We matched Europeans with hands-on knowledge about how the equipment works with U.S. counterparts, so we could transfer practical information as we went along--not correct problems after the fact," added Heslep.

Processing spandex of consistently high quality is extremely difficult and very few companies in the world can accomplish it. This unique pairing concept helps to ensure the Dorlastan spandex delivered will be of the highest quality.

"Bayer is not new to the American textile industry or to Bushy bush·y  
adj. bush·i·er, bush·i·est
1. Overgrown with bushes.

2. Thick and shaggy: a bushy head of hair.
 Park--we've been here for 25 years," continued Heslep. "Although our Dorlastan plant's opening will mark the first time the company has produced U.S.-made spandex, Bayer AG Bayer AG

German chemical and pharmaceutical company. Founded in 1863 by Friedrich Bayer (1825–1880), it now operates plants in more than 30 countries. Bayer has originated scores of pharmaceuticals, chemicals, and synthetic materials; it was the first developer and
 has been producing spandex since 1964 to satisfy the extremely demanding European market."

Bayer Corporation, the U.S. subsidiary of the international chemical and health care company, Bayer AG, Germany, is a research-based company with major businesses in health care and life sciences, chemicals and imaging technologies. Headquartered in Pittsburgh, Penn., Bayer employs 24,000 people and had sales of $7.1 billion in 1994.

CONTACT: Bayer Corporation

Mary Greenway, 412/777-7739

Michele Macauley, 212/715-1675
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 18, 1995
Words:757
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