Bayer Australia Consumer Care Division Selects Dendrite for Sales Force Effectiveness Solution.

MORRISTOWN, N.J.--(BUSINESS WIRE)--May 4, 1999--

Dendrite's Fast Deployment And Immediate Reporting Systems Key To Deal

Dendrite International, Inc. (NASDAQ/NMS:DRTE) announced today that the Bayer Consumer Care Division in Australia will be equipped with Transformz, Dendrite's sales force effectiveness solution for the Australian market.

Bayer Consumer sought a sales force effectiveness system which seamlessly integrates Field Force and Head Office users to quickly and accurately deliver information throughout their entire organization. The most critical area was that of order capture and delivery, as well as the immediate reporting of orders taken. In addition to robust system functionality, Dendrite also recently deployed a sales force effectiveness system to Schein Bayer, a sister division, in 8 weeks.

According to Carl Tuhtan, National Sales Manager with Bayer Consumer, the new system has a number of benefits for Territory Managers, particularly in the areas of pre-call planning and streamlining the order taking process. "We looked at the market and felt that Dendrite, more than anyone else, was able to provide us with one all-inclusive system that addressed the varying needs of both the territory manager and the head office. This covered our daily activities, as well as strategic management needs," said Mr. Tuhtan. "It will provide our people with the information and tools they require to deliver an even more professional service to our customers."

"We also talked with our sister company, Schein Bayer, which started using the Dendrite system last year, and we were very pleased with the feedback we received. Dendrite successfully deployed their system within 8 weeks of starting the project, which was an important consideration for us. The Dendrite business model, which included implementation and support services, suits our strategic direction and the level of supplier involvement we require in this type of project."

President and CEO of Dendrite John Bailye said, "The combination of one system addressing managers and head offices with the integration of order capture and delivery fits the model of consumer divisions in organizations such as Bayer. Our expertise and knowledge in this area are supported by our large number of clients in both pharmaceutical and Consumer Packaged Goods industries."

ABOUT BAYER CONSUMER CARE

Consumer Care, an independent business group within the Bayer organization since 1994 and one of the world's leading suppliers of over-the-counter medication, markets effective, high quality brand-name products to relieve pain, treat infections, correct deficiency states and beat plagues of insects.

The BAYER Consumer Care division is operating in more then 90 countries with 5.200 employees and in 1998 achieved a turnover of DM 3.1 billion. Its average annual growth rate is currently 6 per cent. The product range of Bayer Consumer Care includes the centennial analgesic Aspirin(R), which can do much more than just kill pain. Other preparations that contributed to the worldwide success of Bayer Consumer Care are Alka-Seltzer(R), One-A-Day(R), Autan(R), Baygon(R) and Canesten(R). All over-the-counter Bayer products serve the one target of BAYER Consumer Care: to be one of the best companies in health and wellness for its customers.

ABOUT DENDRITE

With a strong focus on outcomes in the Pharmaceutical and Consumer Package Goods (CPG) industries, Dendrite is a leading global provider of highly-specialized, integrated product and service offerings to support strategies for a sustained competitive advantage. Thousands of sales representatives and their managers in over 150 companies in 17 countries rely on Dendrite for a uniquely tailored combination of tools, information and skills to help them prepare for tomorrow's challenges and improve their sales success. The Company uses its highly specialized industry knowledge to develop modular software products that enhance sales force effectiveness. The products, combined with specifically tailored coaching and support services, focus sales representatives on improving their performance. With a global infrastructure as its foundation, Dendrite's commitment to unparalleled service has been the hallmark of the business and the basis of strong customer loyalty since the Company's inception.

Headquartered in Morristown, New Jersey, Dendrite employs over 850 people all around the world. For more information, visit the Company's Web site: http://www.drte.com.

Note: Dendrite is a registered trademark of Dendrite International, Inc.

This press release may contain statements that, if not verifiable historical fact, may be viewed as forward-looking statements that could predict future events or outcomes with respect to Dendrite and its business. The predictions embodied in these statements will involve risks and uncertainties and, accordingly, Dendrite's actual results may differ significantly from the results discussed or implied in such forward-looking statements.