Bayer's Japanese Subsidiary Deploys Everypath for Sales Force Mobile Task Automation.Business Editors/High-Tech Writers SANTA CLARA Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif.--(BUSINESS WIRE)--July 21, 2003 600 Medical Representatives Use Mobile Devices in the Field, Both Online and Offline, to Increase Efficiency and Streamline Sales Everypath, a leading provider of mobile task automation software, today announced that Bayer Yakuhin, Ltd., Bayer's pharmaceutical subsidiary in Japan, has deployed Everypath MTA (1) (Message Transfer Agent or Mail Transfer Agent) The store and forward part of a messaging system. See messaging system. (2) See M Technology Association. 1. (messaging) MTA - Message Transfer Agent. products for use by 600 mobile professionals. Everypath MTA provides Bayer Yakuhin's medical representatives interactive access to their Siebel ePharma application using Toshiba Pocket PC handheld devices. The medical representatives are now able to access and input key information through their PDAs while in the field on sales calls, regardless of connectivity. This is resulting in improved employee productivity, shortened sales cycles and increased visibility into the sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. . "In today's competitive pharmaceutical market, having customer information at our fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. is essential to success, but our field force is generally away from the office during these critical moments," said Dr. Mithat Mardin, information systems coordination manager of Bayer Yakuhin and head of organization and information of Bayer HealthCare in Asia/Pacific. "To ensure that time and place are never the limiting factors A factor or condition that, either temporarily or permanently, impedes mission accomplishment. Illustrative examples are transportation network deficiencies, lack of in-place facilities, malpositioned forces or materiel, extreme climatic conditions, distance, transit or overflight rights, in our sales process, we've armed our team with mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings devices and have deployed Everypath MTA to make sure the information necessary to secure and maintain customer satisfaction is always at hand," said Mardin. Bayer Yakuhin, with about 1600 employees, is a pharmaceutical manufacturer headquartered in Osaka, Japan, and a subsidiary of Bayer that employed approximately 123,000 people and had sales of approximately about $28 billion in 2002. With limited meeting times with medical personnel, Bayer Yakuhin's sales representatives found laptops too cumbersome and too slow to work effectively in the field. Bayer Yakuhin selected Everypath to mobilize its Siebel ePharma application on PDAs for several reasons: -- Everypath's ability and expertise in developing mobile applications, including those that access multiple data sources. -- The strength of Everypath's relationship with Siebel Systems Siebel is a brand name of Oracle Corporation. Siebel Systems, Inc., founded by Thomas Siebel in 1993, was principally engaged in the design, development, marketing and support of CRM applications. and its Siebel-validated solution. -- Everypath's ability to provide both online and offline communication through mobile devices. -- Everypath's compatibility with almost any mobile device and the ability to work on multiple devices. "We are seeing tremendous growth in sales in the pharmaceutical market, " said Mark Tapling, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Everypath. "Our technology is allowing Bayer Yakuhin to make its sales force more effective and we are providing their team with critical information needed to close deals and keep customers happy. We are pleased to help Bayer Yakuhin translate customer information into strategic value, leading the evolution of mobile computing in the pharmaceutical industry and proving that information really is power," said Tapling. About Bayer Yakuhin Bayer Yakuhin, headquartered in Osaka, Japan, is part of the worldwide operations of Bayer HealthCare, a subgroup sub·group n. 1. A distinct group within a group; a subdivision of a group. 2. A subordinate group. 3. Mathematics A group that is a subset of a group. tr.v. of Bayer AG Bayer AG German chemical and pharmaceutical company. Founded in 1863 by Friedrich Bayer (1825–1880), it now operates plants in more than 30 countries. Bayer has originated scores of pharmaceuticals, chemicals, and synthetic materials; it was the first developer and . Bayer HealthCare is one of the world's leading innovators in the health care and medical products industry. Bayer HealthCare combines the global activities of the business groups of Bayer AG in the fields of Animal Health, Biological Products, Consumer Care, Diagnostics and Pharmaceuticals. More than 34,000 employees support the worldwide operations of Bayer HealthCare. Our work at Bayer HealthCare is to discover and manufacture innovative products for the purpose of improving human and animal health worldwide. Our products enhance well-being and quality of life by diagnosing, preventing and treating disease. About Everypath, Inc. Everypath is the premier provider of mobile task automation software, enabling business-critical processes to be performed on handheld devices to improve user productivity, reduce operating expenses Operating expenses The amount paid for asset maintenance or the cost of doing business, excluding depreciation. Earnings are distributed after operating expenses are deducted. and increase management visibility. Everypath currently serves over 30 partners and global 1000 customers with over 1 million users deployed. The company is headquartered in Santa Clara, California Santa Clara, California (IPA: /ˌsæntəˈklærə/) , founded in 1777 and incorporated in 1852, is a city in Santa Clara County, in the U.S. state of California. and services our customers with locations in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Japan and Europe. For more information visit www.everypath.com or call toll free 1.800.2.EVERYPATH (1.800.238.3797). EVERYPATH and the EVERYPATH LOGO are trademarks of Everypath, Inc. All other product, service and company names are trademarks, registered trademarks or service marks of their respective owners. --30--PW/
CONTACT: The Horn Group
(for Everypath)
Stephanie Cebulski, 415/905-4025 (Media)
scebulski@horngroup.com
KEYWORD: CALIFORNIA JAPAN INTERNATIONAL ASIA PACIFIC EUROPE
INDUSTRY KEYWORD: SOFTWARE E-COMMERCE INTERNET HARDWARE
PHARMACEUTICAL MARKETING AGREEMENTS PRODUCT
SOURCE: Everypath, Inc.
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