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BayPackets Receives INTERNET TELEPHONY(R) Magazine's ''Product of the Year'' Award for 2005; Multimedia Ringback Tone Product Honored for Outstanding Innovation.


FREMONT, Calif. -- BayPackets, Inc., a leader in providing IP Multimedia Subsystem An integrated network for telecommunications carriers that uses the IP protocol as its foundation for packetized voice, video and data. Supporting voice over IP (VoIP) in all its flavors (SIP, H.323, MGCP, etc.  (IMS (1) See IP Multimedia Subsystem.

(2) (Information Management System) An early IBM hierarchical DBMS for IBM mainframes. IMS was widely implemented throughout the 1970s under MVS and continues to be used under z/OS.
) compliant multi-network voice and data solutions for wireless, wireline and cable operators, today announced Technology Marketing Corporation (TMC TMC Technology Marketing Corporation (Norwalk, Connecticut)
TMC Texas Medical Center (Houston, TX)
TMC Traffic Message Channel
TMC The Movie Channel
TMC Traffic Management Center
(R))'s INTERNET TELEPHONY Another term for IP telephony and VoIP. In the late 1990s, some people made a distinction between Internet Telephony and VoIP: Internet telephony referred to voice over the public Internet, while VoIP referred to voice over private IP networks. (R) magazine (www.itmag.com) has named BayPackets' Agility Multimedia Ringback Tone A Ring-back Tone (RBT), or Audible Ringing Tone or Ring-back Signal, is the audible ringing that is heard on the telephone line by the calling party after dialing and prior to the call being answered at the receiving end.  its 2005 Product of the Year. The streaming media solution enables wireless carriers and multiple system cable operators (MSOs) to replace the typical "ring" or busy sound callers hear when they dial that user's number with recorded music, sound or video clips. BayPackets is the first company to deliver IMS-compliance, video capability, and advanced rules in a ringback tone service.

"BayPackets' Multimedia Ringback Tone product clearly stands out from the crowd in its advanced capabilities and IMS compliance," said Rich Tehrani, president of TMC. "This product is a smart move for BayPackets, and positions them as a strong player in the market. Service providers need to be on the lookout for in search of; looking for.

See also: Lookout
 additional revenue sources as their margins continue to thin, and ringback tones offer the potential to generate significant revenue."

Agility Multimedia Ringback Tone is designed to drive increased usage of next-generation mobile high-speed network minutes, while also helping service providers attract new subscribers, create recurring revenue and bring in compelling service enhancements. According to telecom consultancy Ovum, the worldwide market for "ring backs" is projected to grow from US$148 million in 2003 to US$2.4 billion by 2008.

"We are honored that TMC has recognized BayPackets' Agility Multimedia Ringtone The audible sound made by a telephone to announce that a call is coming in. The traditional ringtone was in the 440-480 Hz range, but as cellphone usage grew, it became obvious that ringtone differentiation would become important.  as an outstanding product that solves a real need for carriers," said Ken Epps, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of BayPackets. "Mobile and VoIP operators want to leverage their 3G and fixed line VoIP networks to affordably deploy a host of new, high-bandwidth multimedia services to subscribers. BayPackets' Multimedia Ringback Tone does just that -- enabling users to bring the audio and video capabilities of their desktop to the telephone for a highly personalized communications experience."

Agility Multimedia Ringback Tone is as an enhancement to BayPackets' Agility Personal Communications Manager, a network-based solution that enables service providers to deliver real-time call routing and call management functions. Subscribers can utilize the application's call manager functionality to customize ringback tones for incoming calls, having different audio or -- in the case of VoIP and 3G customers -- video clips play for different callers based on the Caller ID, group list, time of day or availability status. The application is built on BayPackets' Agility SIP Application Server and RealNetworks' Helix(TM) server.

BayPackets' Agility SIP Application Server (SAS (1) (SAS Institute Inc., Cary, NC, www.sas.com) A software company that specializes in data warehousing and decision support software based on the SAS System. Founded in 1976, SAS is one of the world's largest privately held software companies. See SAS System. ) conforms to the 3GPP GPP Government Performance Project
GPP General Purpose Processor
GPP General Physical Preparedness
GPP Gambian People's Party
GPP Good Pharmacy Practice
GPP Gross Primary Productivity
GPP Green Procurement Program
GPP Generic Packetized Protocol
 IMS standard and includes a complete Element Management System and Service Management System. Backed by RealNetworks' powerful server software for streaming media files across the Internet or mobile networks, Baypackets' Agility SAS delivers content-rich multimedia ringback tones from within a proven, extensible platform.

About BayPackets, Inc.

BayPackets' IMS-compliant service delivery platforms and applications enable wireless, wireline and cable operators to rapidly bundle and deliver enhanced voice and data services tailored to the needs of their business and consumer customers. Local, long-distance and broadband carriers rely on BayPackets' solutions to profitably expand their business by efficiently operating new and existing network infrastructure via a flexible and open standards-based platform. BayPackets is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 that has received funding from industry-leading venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed
5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1]
. The company is headquartered in Fremont, CA, with a subsidiary in Noida UP, India. For more information, visit BayPackets at www.baypackets.com.

About TMC(R)

Celebrating more than 30 years as a leading publisher, Technology Marketing Corporation (TMC(R)) publishes Customer Inter@ction Solutions(R) and INTERNET TELEPHONY(R) magazines, Web portal TMCnet.com, and the online publications SIP(TM), Speech-World(TM), VoIP Developer(TM), WiFI Telephony(TM), WiMAX(TM), Alternative Power(TM) and BiometriTech(TM). TMC(R) is also the first publisher to test new products in its own on-site laboratories, TMC(R) Labs. TMC(R) produces INTERNET TELEPHONY(R) Conference & EXPO, VoIP Developer Conference(TM) and Global Call Center Outsourcing Summit(TM). TMC offers live and online certification programs through TMC University. TMCnet.com publishes more than 14 online newsletters. Visit www.tmcnet.com for details.
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Publication:Business Wire
Geographic Code:1USA
Date:Jan 13, 2006
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