Bay Area Start Up, Active Decisions, Adds over 25 Customers in 2002; Proven and Rapid ROI Results Enable Company to Buck the Bad Economy.

Business Editors

SAN MATEO, Calif.--(BUSINESS WIRE)--Jan. 13, 2003

Active Decisions Inc. (ADI), the world's leading provider of Guided Selling Lifecycle Solutions, used by more than 40 million people in call centers, branches, kiosks and Web sites, today announced that it signed on over 25 new customers in 2002. While technology companies are generally struggling, and often shrinking, Active Decisions team has been growing, and selling at full force, adding customers in both the US and Canada.

"2002 was a banner year for us," said Rick Maddox, VP of Worldwide Sales. "Not only did we expand into new verticals such as financial services and telecommunications, but we also established ourselves in the Canadian market, with 3 new Canadian customers. Our new customers span a range of verticals and include companies such as CompUSA, Staples, Speakeasy, RadioShack Canada, Crutchfield, Ritz Camera, Sony Canada, FirstBank of Colorado, a&b Sound, MicroWarehouse, the WIZ, etronics, Bargain Network, and more. These customers are using our technology in a variety of ways, including on the web, in their call centers, and in their kiosks. And of course, not only did we bring in these new customers, but we have been bringing them live in record breaking time, so that they could realize the rapid ROI that our solutions deliver."

Active Decisions success can be attributed to its ability to both deploy solutions very quickly, as well as to generate returns for clients just as quickly. "In this economy, people don't want to spend money unless they see a return right around the corner, and that return needs to justify their entire expenditure'" said Rob Desisto, VP/ Research Director for CRM and e-business, Gartner. "Companies are less willing to wait for 9 months or longer to bring a solution live, often with little positive impact to their bottom line- they are evaluating results on a quarter to quarter basis."

Founded in 1997, Active Decisions built the first recommendation engine technology and sold it to portals. In 2001, the management team expanded its product line to service its most mission critical function and launched a hosted guided selling service targeted toward online retailers and manufacturers. Guided selling, a component of CRM, helps businesses increase their revenues; better serve their customers; gather data to enable better one to one marketing; train their people to enhance their financial productivity, and more.

As demand for its technology grew, Active Decisions began targeting additional verticals markets. In 2002, the company introduced a software platform, Active Decisions 7, in response to prospects' requests for enterprise software they could install behind their firewall. Active Decisions (ADI) has seen conversion rates increase on average 151% after companies have deployed their technology.

About Active Decisions

Active Decisions Inc., the world's leading provider of Guided Selling Lifecycle Solutions used by more than 40 million people via call centers, branches, kiosks and Web sites, helps businesses increase revenues and reduce expenses by building long-term customer relationships. Active Decisions solutions allow companies to build close, personalized, long-term relationships with clients, by first understanding each customer's unique preferences and then offering products and services based on their needs. Solutions can be deployed across multiple channels in the enterprise, empowering call center, branch office and store staffs to successfully generate new and add-on business, and facilitating customer engagement in efficient self-service buying on web sites. More than 80 companies use Active Decisions technology to generate revenues and to make critical business decisions. Active Decisions customers include Amazon, CNET, Consumer's Union, eBay, FirstBank of Colorado, goodguys.com, Hewlett Packard, Lycos, Nestle Purina, Palm, Sony Electronics, and Yahoo! Shopping. Founded in 1997, Active Decisions is based in San Mateo, Calif. and on the Web at www.ActiveDecisions.com.