Bay Area Residents Audition For Miller Lite TV Ad; El Sobrante and Novato Residents Win Roles.Bridge, 49ers, food, mountains and the people...make life good in the Bay Area, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the 70 Bay Area residents who, despite the rain, enthusiastically auditioned Thursday, Feb. 15 for a role in Miller Lite's newest television commercial. During the Miller Lite Miller Lite is the name of a popular pilsner beer sold by Miller Brewing Company of Milwaukee, Wisconsin with a 4.2% ABV. Sibling beers include Miller Genuine Draft and Miller High Life. Bay Area Casting Call held at Justin Herman Plaza from 11:00 a.m. until 1:30 p.m. yesterday, auditioners were given 30 seconds to explain "why life is good" -- Miller Lite's Bay Area advertising theme -- for two roles in the newest commercial which focuses entirely on life in the Bay Area. The two lucky winners of roles in the Miller Lite commercial were Allen Throolin, Jr. of El Sobrante who employed a myriad of impersonations to entertain the judges. The second winner, Kiara Haskins of Novato dazzled the crowd with her witty banter about life in the Bay Area. They were chosen because of their creativity and overall enthusiasm. Next Wednesday, the winner will film their scenes in the commercial. Each winner receives Screen Actors Guild wages for their appearance. "We wanted to involve Bay Area locals as much as possible in the Miller Lite commercial because the advertising campaign is about letting beer drinkers know that when they have Miller Lite and they're in their hometown, life is good," said Ann Treacy, marketing manager, Miller Brewing Co., Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern . Miller Lite's Bay Area commercial will celebrate scenes and settings specific to the region and is scheduled to air this spring. Miller Lite's "Life is good" advertising campaign was created by Leo Burnett For the company, see . Leo Burnett (October 21, 1891 - June 7, 1971) was an advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the , Chicago. Miller Brewing Co. is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Philip Morris Companies, Inc. Principal beer brands include Miller Lite, Miller Lite Ice, Miller Genuine Draft, Miller High Life, Lowenbrau, Meister Brau, Milwaukee's Best, and ICEHOUSE ice·house n. A place where ice is made, stored, or sold. Noun 1. icehouse - a house for storing ice house - a building in which something is sheltered or located; "they had a large carriage house" , Red Dog, Southpaw Light and Northstone Amber Ale from the Plank Road Brewery. Miller also produces Sharp's, a non-alcohol brew. CONTACT: Ketchum Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Linda Smith, 415/984-6260 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion