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Bay Area McDonald's Restaurants Launch The Giving Meal ``The Little Meal with a Big Heart''.


SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- The Bay Area, so often a hotbed hotbed, low, glass-covered frame structure for starting tender plants. It differs from a cold frame only in that the soil is heated—either artificially as by underground electric wiring or steampipes, or naturally with partially fermented stable manure, which  of innovation, is home to the creation of a new McDonald's meal that bounces back local McDonald's profits to the community -- by supporting local children's charities.

A grown-up grown-up  
adj.
1. Of, characteristic of, or intended for adults: grown-up movies; a grown-up discussion.

2.
 version of McDonald's ever-popular kids' Happy Meal(R), The Giving Meal(TM) works as a unique fundraiser for Ronald McDonald House Charities This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article.  of the Bay Area (RMHCBA). For every Giving Meal sold, local McDonald's restaurant owner/operators will donate 10 percent of the purchase price to RMHCBA; the traditional Happy Meal "toy" of The Giving Meal is this charitable donation.

"We've created a meal that appeals to our customers' tastes, both in food and philanthropy -- we are giving back to the community that has made us successful," said Scott Rodrick, Board President of RMHCBA and San Francisco McDonald's owner/operator. "McDonald's donations generated from these sales will directly fund projects such as the Ronald McDonald Houses in both San Francisco and Palo Alto Palo Alto, city, California
Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries.
; the South Bay and East Bay Ronald Bay Ronald was a racehorse that had a huge impact on the breeding of sport horses, mainly through his son Dark Ronald and grandson Teddy, and also carried on his lines in the Thoroughbred racing world, through his son Bayardo.  McDonald Dental Care Mobiles; our Ethnic Scholarship Program benefiting college-bound high school seniors; Keep Music Alive in our Schools, which arranges for donations of musical instruments to public schools; as well as many more local charitable causes," Rodrick explained.

Local McDonald's owner/operators teamed with RMHCBA members and tapped its San Francisco advertising agency Hoffman/Lewis to create this concept -- from the meal itself to the package and suggested donation. To discover what might appeal to Bay Area consumers, McDonald's turned to local women and families for input and subsequently developed The Giving Meal as a moderately-sized meal for adults: either a Double Cheeseburger or McChicken(R) sandwich, choice of Side Salad or a Small Fries, and a small drink -- packaged in a pastel-hued, family-themed box for easy take-out Take-out

A cash surplus generated by the sale of one block of securities and the purchase of another, e.g., selling a block of bonds at 99 and buying another block at 95. Also, a bid made to a seller of a security that is designed (and generally agreed) to take the seller out of
. Giving Meal purchasers also receive an "I Made Someone Happy Today" adhesive sticker, proclaiming their support of RMHCBA.

Rodrick noted that he was "astounded a·stound  
tr.v. a·stound·ed, a·stound·ing, a·stounds
To astonish and bewilder. See Synonyms at surprise.



[From Middle English astoned, past participle of astonen,
" by the focus groups' intensely emotional responses. "The timing seems just right for McDonald's to do an uplifting idea such as this," said one Bay Area woman who participated in the focus group. Indeed, agency principal Bob Hoffman Wayne Robert Hoffman (December 13, 1917 - April 13, 2005) was an American football running back in the NFL for the Washington Redskins and Los Angeles Rams. Hoffman also played in the All-America Football Conference for the Los Angeles Dons.  noted that the groups' feelings about The Giving Meal concept were "overwhelmingly positive." He added that The Giving Meal will be supported by a full advertising and marketing campaign, including TV, radio and transit advertising, plus point of purchase displays.

"This is a new way to support our local charities, programs that make a real difference in kids' lives," said Brad Goldblatt, President of the McDonald's Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern  Marketing Cooperative. "If The Giving Meal sells to our expectations, it could raise as much as $90,000 per month for RMHCBA. To our knowledge, we're the only restaurants doing anything like this," he continued. If the concept catches on, Goldblatt expects to see other McDonald's regions adopt The Giving Meal to support their own Ronald McDonald House Charities programs.

For more information on The Giving Meal and funds raised to date, go to www.rmhbayarea.com/givingmeal.

Ronald McDonald House Charities of the Bay Area (RMHCBA) is dedicated to helping children right here in our own backyards. By granting funds to dozens of children's programs in the areas of music, the arts, health, and education, RMHCBA is building a brighter, more promising future for local kids. RMHCBA is also an annual contributor to its cornerstone program, the Ronald McDonald House, with locations in San Francisco and Palo Alto. In the Bay Area, the charities organization also funds two Ronald McDonald Dental Care Mobiles, the Ethnic Scholarship Program for college-bound high school seniors, musical instruments donations to needy public schools, local Girls' and Boys' Clubs, plus many other children's charitable efforts. To date, RMHCBA has contributed more than $5 million locally to enrich the lives of thousands of Bay Area children.

Northern California McDonald's Restaurant Cooperative includes owner/operators for 255 McDonald's restaurants There are more than 30,000 McDonald's restaurants in 119 countries. Restaurants
The first McDonald's was not a restaurant at all, but it was a sit-in stand. The company's early franchises were built to a standard pattern that did not offer seating; this was in part to prevent
 in the 15-county Bay Area region -- from King City in the south to Ukiah in the north, and from San Francisco to the eastern outreach of Contra Costa Contra Costa can refer to:
  • Contra Costa County, California
  • Contra Costa (railroad ferryboat)
 County. Northern California McDonald's owners have made ongoing commitments to their communities both through the region-wide Ronald McDonald House Charities, Bay Area, and individual outreach efforts.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 1, 2004
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