Bavarian Motor Transport to install entire fleet with HighwayMaster system.DALLAS--(BUSINESS WIRE)--Sept. 12, 1995--HighwayMaster Corp., a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of HighwayMaster Communications Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :HWYM), Tuesday announced a contract with Bavarian Motor Transport Inc., of Okemos, Mich, to provide its patented HighwayMaster(R) Mobile Communication and Information System for 100 percent of the company's fleet. Bavarian Motor Transport, the largest hauler for BMW BMW in full Bayerische Motoren Werke AG German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s. , transports more than 40 percent of all BMW automobiles in the country, transporting these luxury cars throughout the Eastern and Central regions of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . "Providing on-time delivery is critical for our business, and being able to communicate in real-time is essential," said Warren Lasch, president of Bavarian Motor Transport. "By installing the HighwayMaster system, we can communicate not only in real-time with our drivers, but we have the choice of using voice or data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another. as well. None of the other systems we looked at offered these features." Lasch added that the company will be able to track its shipments using Global Positioning System Global Positioning System: see navigation satellite. Global Positioning System (GPS) Precise satellite-based navigation and location system originally developed for U.S. military use. (satellite) vehicle location technology, further adding to Bavarian Motor Transport's ability to provide on-time delivery. "We are very pleased to establish a relationship with another premier transport company," said Peter Talbert, vice president of sales for HighwayMaster's eastern region. "Our system's capabilities will clearly assist Bavarian Motor Transport's level of customer service to BMW." The HighwayMaster Mobile Communications and Information System An assembly, which may include personnel, equipment and procedures, organized to accomplish specific information conveyance and processing functions. is the only nationwide mobile communication system that offers the trucking industry both voice and data communications, combined with the highly accurate Global Positioning System (satellite) vehicle location technology, as well as proprietary dispatch software. BMW Manufacturing Corp. is a wholly owned subsidiary of BMW AG. BMW Manufacturing Corp., which is headquartered in Spartanburg County, S.C., has invested $600 million in the first full-scale BMW production facility outside of Germany. The new plant has become a part of BMW's international production and logistics network. In 1994 production began on the 318i sedans. In the fall of 1995 production will begin on BMW's all-new Z3 Roadster, which will be exported to more than 100 countries around the world. Dallas-based HighwayMaster Corp. sells and markets its patented system throughout the United States and Canada with regional offices in Atlanta, Philadelphia, Chicago and Salt Lake City. In less than 18 months of commercial availability, HighwayMaster created the world's largest seamless instant-call-delivery enhanced-cellular network designed specifically for the transportation industry(1). Through strategic alliances with AT&T, GTE GTE General Telephone & Electronics GTE Génie Thermique et Énergie (French) GTE Gas Turbine Engine GTE Global Tropospheric Experiment GTE Geothermal Energy GTE Gas Turbine Efficiency plc (Sweden & USA) , EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country. and the leading cellular carriers across the country, HighwayMaster provides service in more than 99 percent of available cellular coverage areas in the United States and 100 percent of the A-side cellular coverage areas in Canada. Motorola manufactures the new telephone and Global Positioning System (GPS) receiver, two subcomponents of the HighwayMaster system. -0- (1) January 1995 Update of the World Cellular Market Table, U.S. Department of Commerce, Office of Telecommunications. CONTACT: HighwayMaster Corp., Dallas Barb Catlin, 214/732-2516 or Hadeler White PR, Dallas Christy chris·ty n. Variant of christie. Doering, 214/776-8020 |
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