Bausch & Lomb to Broaden RayBan and Killer Loop Distributor Relationship with Lantis Eyewear.NEW YORK--(BUSINESS WIRE)--June 30, 1998--Bausch & Lomb's Eyewear Division is taking a more hands-on approach to the sales and marketing of RayBan and Killer Loop sunglasses sunglasses A tinted pair of glasses used to ↓ light arriving at the eye, which are labeled according to the amount of UV light blocked; nonprescription glasses are classified according to use and amount of UV radiation blocked Sunglasses in the department store channel of trade. For the first time in its exclusive 12-year partnership with Lantis Eyewear Corp., Bausch and Lomb has committed to provide sales support to Lantis for the two premium sunglass sun·glass n. 1. A convex lens used to focus the sun's rays and produce heat, especially for ignition. 2. sunglasses Eyeglasses with tinted or polarizing lenses to protect the eyes from the sun's glare. brands. Since 1986, New York-based Lantis Eyewear Corp. has had the exclusive right and primary responsibility to distribute and sell Bausch and Lomb's RayBan and Killer Loop sunglasses to such stores as J.C. Penney, Dillard's and Federated Connected and treated as one. See federated database and federated directories. . Today, Bausch and Lomb has extended this agreement for the fourth time and expanded the partnership by committing its Eyewear sales force to work with Lantis' sales and marketing teams in servicing all department store accounts. Peter Webster Peter Webster is an English artist and sculptor, best known for his sculpture of the British athlete Steve Ovett, which was exhibited in Preston Park, Brighton. Webster also created the statue of Max Miller, the English comedian, currently on display in the grounds of the Royal , Divisional Vice President at Lantis Eyewear, will manage the Lantis side of this relationship. Jan Cory, Divisional Vice President of Sales for Bausch and Lomb, will lead the effort for Bausch and Lomb. "Lantis Eyewear has been a great partner with us over the past 12 years, and we are broadening our relationship to maximize our respective strengths and grow the RayBan and Killer Loop businesses," says David G. Whalen, President of Bausch & Lomb's North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. Eyewear Division. "By merging our sales expertise with their management and department store expertise, we create a win-win situation for both companies." "Throughout our long history we have forged a strong and successful alliance. Our unique relationship has benefited from the synergy, expertise and diversity of the two companies," notes Lon Moellentine, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Lantis Eyewear. "Our continued and expanded collaboration with Bausch & Lomb will enable us to extract the fullest potential from our combined strengths and to enhance our market share for RayBan and Killer Loop. We are delight to expand our relationship with the leader in the premium sunglass market." Bausch and Lomb Inc. is a global eye care company dedicated to helping consumers see, look and feel better through innovative technology and design. Its core businesses include soft and rigid gas permeable gas permeable gas adj (lenses) → luftdurchlässig contact lenses contact lenses contact npl → verres mpl de contact contact lenses contact npl → Kontaktlinsen pl contact lenses npl , lens care products, premium sunglasses, ophthalmic ophthalmic /oph·thal·mic/ (of-thal´mik) ocular (1). oph·thal·mic adj. Of or relating to the eye; ocular. Ophthalmic Pertaining to the eye. surgical and pharmaceutical products. The company is advantaged with some of the most respected brands in the world starting with its name, Bausch and Lomb, and including RayBan, Arnette, SofLens 66, Boston, Killer Loop, ReNu, Revo and Storz. Founded in 1853 in Rochester, N.Y., where it continues to have its headquarters, the company has annual revenues of approximately $2.5 billion and employs more than 15,000 people in 35 countries. Bausch and Lomb products are available in more than 100 countries around the world. Lantis Eyewear Corp. is a leading designer, marketer and distributor of quality eyewear products, primarily sunglasses and optical frames. Its proprietary and licensed brand name and designer products are sold throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and internationally.
CONTACT: Lantis Eyewear, New York
Catherine Mountain, 212/561-7419
or
Bausch and Lomb, New York
Norena Barbella, 212/302-1200
or
Rogers and Cowan, New York
Kristen Jones, 212/545-5876
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