Bausch & Lomb restructures in Asia-Pacific region to position itself for business growth.HONG KONG--(BUSINESS WIRE)--May 1, 1996--Bausch & Lomb, the global healthcare and optics company, today announced plans to restructure its Asia-Pacific business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets . To better position itself to gain maximum benefit from business growth opportunities in the region, the company will divide into a North Asia North Asia or Northern Asia is a subregion of Asia. The most common definition of the term is;
South Asia, also known as Southern Asia region. The company's two Asian regions will be based in Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. for North Asia and Kuala Lumpur Kuala Lumpur (kwä`lə l  m`pr), city (1990 est. pop. , Malaysia for South Asia. John Loughlin John Loughlin is Professor of Politics at Cardiff University and was European Studies Centre Visiting Research Fellow at St Antony's College Oxford in 2005-6. Academic Achievements ,
currently senior vice president of marketing - Asia Pacific, will become
president of North Asia; and Paul Ruddlesdin, currently general manager
of Italy and Turkey, will be the president of South Asia. These new
division presidents will be supported by commercial and marketing
directors, as well as country managers, who are responsible for
stimulating growth in the market and capturing increased market share
for each of the company's core business segments. This increased
management focus on key markets is intended to significantly accelerate
Bausch & Lomb's growth.
James T. Horn, currently president of the Asia-Pacific Division, will transfer to the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. to assume a new position in the global eyewear organization. The new Asia-Pacific organizations will enable Bausch & Lomb to continue enlarging these markets and increasing its market share in the region by placing greater focus on key areas such as China and Korea in the North; and Indonesia, Philippines, Thailand and India in the South. The company believes the Asia-Pacific region has the potential to generate a significant part of its future growth. The company also has announced that it will manage the new Asia-Pacific regions by business segments, as it does in the United States and other world markets. The major business segments of Bausch & Lomb are Eyewear, which includes the world famous Ray-Ban(R) sunglass brand; the Contact Lens contact lens, thin plastic lens worn between the eye and eyelid that may be used instead of eyeglasses. Actors, models, and others wear them for appearance, and athletes use them for safety and convenience. business, which is built around such brands as Optima(TM), SeeQuence(TM), SoftLens66(TM), and the new Award daily disposable lens; and Lens Care products, which include ReNu(R) multi-purpose lens-care solutions. "Bausch & Lomb has global brands that are recognized for their quality and their value. By enhancing the level of marketing support to each of these brands, providing consistent messages and imagery, the Bausch & Lomb product families will have greater appeal to the new generation of consumers across Asia," said Alex Kumar, senior vice president - international operations Internal Operations (I.O., IO or I/O) is a fictional American Intelligence Agency in Wildstorm comics. It was originally called International Operations. I.O. first appeared in WildC.A.T.S. volume 1 #1 (August, 1992) and was created by Brandon Choi and Jim Lee. . "The new operating structure will enable Bausch & Lomb to take advantage of changes in industry and directly address distinct regional consumer trends and customer needs more quickly and effectively." The restructuring will mean certain job functions will change or be eliminated. As a result, during the next 12 months, Bausch & Lomb will reduce its 1,000-person work force across the Asia-Pacific divisions by 50 to 75 jobs. Kumar concluded that, "The reorganization will help strengthen the image of Bausch & Lomb and its products in the minds of Asian consumers today and in the future." CONTACT: Holly Echols 716-338-8064 office 716-473-7104 home 800-405-5314 pager or Barbara Kelley 716-338-5386 office 716-621-7141 home |
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