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Bausch & Lomb and MORE Magazine Partner to Honor Moms Across the Country.


* Launch of "Through a Mother's Eyes" Program Coincides with Mother's Day

* Fashion Expert and Television Host Finola Hughes Finola Hughes (born 29 October, 1960 in London) is an English actress of Irish and Italian extraction who is best known for her portrayal of Anna Devane on the soap operas General Hospital and All My Children  Will Transform One Lucky Mom with a Beauty Makeover

ROCHESTER, N.Y. -- This Mother's Day, Bausch & Lomb, in conjunction with its PureVision([R]) Multi-Focal contact lenses contact lenses contact nplverres mpl de contact

contact lenses contact nplKontaktlinsen pl

contact lenses npl
 and MORE magazine, announces the "Through a Mother's Eyes" contest. This initiative celebrates the experience, confidence and knowledge gained by mothers as they age, helping women see themselves and their own mothers in a fresh perspective.

Mothers are asked to visit morepromo.com, where they can write a 150-word essay on how they see life differently since having children, and what parenting qualities they share with their own moms. One grand prize winner will receive a year's supply of Bausch & Lomb PureVision Multi-Focal contact lenses, a free eye exam, and a beauty makeover from fashion expert and television host Finola Hughes. In addition, five lucky contestants will win a gift basket A gift basket, or fruit basket is typically a gift that is delivered to the recipient at their home or workplace. There are different varieties of gift baskets, some which have fruit only, some with dry/canned goods only (such as tea, crackers and jam) although the standard  that includes a certificate redeemable for a year's supply of PureVision Multi-Focal lenses and a free eye exam.

Today's moms are more stylish than ever. Bausch & Lomb's PureVision Multi-Focal lenses are designed to help them see clearly without sacrificing personal style by allowing contact lenses to be worn instead of bifocals or reading glasses.

"If you're having trouble reading things up close, you're likely experiencing presbyopia Presbyopia Definition

The term presbyopia means "old eye" and is a vision condition involving the loss of the eye's ability to focus on close objects.
, a naturally occurring vision condition that begins to affect most people in their 40s," says Rhonda Robinson, an optometrist optometrist /op·tom·e·trist/ (op-tom´e-trist) a specialist in optometry.
Optometrist
A medical professional who examines and tests the eyes for disease and treats visual disorders by prescribing corrective
 in private practice in Indianapolis. "But just because you have presbyopia doesn't mean you have to stop wearing contacts. The PureVision Multi-Focal contact lens contact lens, thin plastic lens worn between the eye and eyelid that may be used instead of eyeglasses. Actors, models, and others wear them for appearance, and athletes use them for safety and convenience.  incorporates Bausch & Lomb's advanced optical design with its patented silicone hydrogel hy·dro·gel
n.
A colloidal gel in which the particles are dispersed in water.



hydrogel

a gel that contains water.

hydrogel Wound care A polymer absorptive wound dressing. See Dressing.
 material to allow for excellent comfort, health and crisp vision at all distances."

For more information about Bausch & Lomb's PureVision Multi-Focal contact lenses, as well as general eye health information and sample questions that patients can ask their eye care practitioner, please visit www.bausch.com.

NOTE TO EDITORS AND NEWS DIRECTORS:

VIDEO FEED AVAILABLE: includes on-camera interview with Finola Hughes and footage from Finola's television program, contest website screen shots, as well as other video. The video is accessible via:
SATELLITE, C-Band Feed
Wednesday, May 9,         1:30 - 1:45 PM ET    GA 26, Tr. 9, DL 3880V
Technical Info DURING FEED ONLY, NBN TOC, 212 - 684 - 8910 X 221


Also available:

VIA PATHFIRE: Story # NBN NBN National Broadband Network (Philippines)
NBN National Biodiversity Network (UK nature conservation)
NBN Nefesh B'Nefesh (Jewish Souls United)
NBN National Broadcasting Network
 13556

On left panel of Pathfire, double click on News Broadcast Network, Story # NBN 13556.

Bausch & Lomb is the eye health company, dedicated to perfecting vision and enhancing life for consumers around the world. Its core businesses include soft and rigid gas permeable gas permeable gas adj (lenses) → luftdurchlässig  contact lenses and lens care products, and ophthalmic surgical and pharmaceutical products. The Bausch & Lomb name is one of the best known and most respected healthcare brands in the world. Founded in 1853, the Company is headquartered in Rochester, New York This article is about the city of Rochester in Monroe County. For the town in Ulster County, see Rochester, Ulster County, New York.
Rochester, once known as The Flour City, and more recently as The Flower City or
. Bausch & Lomb's 2006 revenues were more than $2.2 billion; it employs more than 13,000 people worldwide and its products are available in more than 100 countries. More information about the Company can be found on the Bausch & Lomb Web site at www.bausch.com or call 585-338-5000. Copyright Bausch & Lomb.

[R]/[TM] denote trademarks of Bausch & Lomb Incorporated.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 9, 2007
Words:536
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