Bausch & Lomb Sues Alcon Over False Promotional Claims.Business Editors ROCHESTER, N.Y.--(BUSINESS WIRE)--Oct. 20, 2000 - Company charges Alcon with making false and misleading advertising and promotional claims for its Opti-Free Express Multi-Purpose Disinfecting Solution - Bausch & Lomb seeks immediate withdrawal of promotional materials Bausch & Lomb (NYSE NYSE See: New York Stock Exchange :BOL BOL Bolivia (ISO Country code) BOL Books Online BOL Bole (SIL code, Nigeria) BOL Bill Of Lading BOL Beginning Of Line BOL Best Of Luck BOL Buzz Out Loud BOL Bruin Online BOL Beginning Of Life ), the world's leading maker of solutions used to care for contact lenses contact lenses contact npl → verres mpl de contact contact lenses contact npl → Kontaktlinsen pl contact lenses npl , filed a complaint in U.S. District Court in Rochester, New York This article is about the city of Rochester in Monroe County. For the town in Ulster County, see Rochester, Ulster County, New York. Rochester, once known as The Flour City, and more recently as The Flower City or , today against Alcon Laboratories, Inc., for false and misleading advertising and promotional claims pertaining per·tain intr.v. per·tained, per·tain·ing, per·tains 1. To have reference; relate: evidence that pertains to the accident. 2. to Alcon's Opti-Free Express Multi-Purpose Disinfecting Solution. The complaint seeks the immediate withdrawal of the promotional materials from the marketplace, which contain false comparisons to competitive products, including one from Bausch & Lomb. "In promoting their product, Alcon makes false and misleading performance comparisons to Bausch & Lomb's No.1 doctor-recommended, market-leading ReNu MultiPlus Solution," said James F. Milton, president - Bausch & Lomb North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. Vision Care. "Also, while hyping the fact that their new product claim allows some patients to clean and disinfect To remove the virus code that has attached itself to a legitimate file. Sometimes, the antivirus program cannot untangle the code, and the infected file has to be deleted. See quarantine. contact lenses without rubbing them, Alcon underplays or fails to mention new additional cleaning requirements." Bausch & Lomb's complaint further asserts that there is no scientific data to support Alcon's comparisons to the market leader, ReNu MultiPlus Solution. Alcon's product is not a new formulation. Opti-Free Express has been marketed in the U.S. since 1998. In September of this year, the Food and Drug Administration gave Alcon clearance to add the "no-rub" claim to product packaging. This new claim only applies to lenses that are worn for 30 days or less. Patients who wear the same lenses for more than 30 days cannot skip the rubbing step of the cleaning regimen. Additionally, if a patient chooses not to rub the lenses during the cleaning process, an extra rinse is required before the lens is placed in the eye. Bausch & Lomb's ReNu MultiPlus Solution was launched in mid-1997 as the first all-in-one solution to eliminate the need for a separate enzymatic cleaner or daily cleaner for many contact lens contact lens, thin plastic lens worn between the eye and eyelid that may be used instead of eyeglasses. Actors, models, and others wear them for appearance, and athletes use them for safety and convenience. wearers. Bausch & Lomb Incorporated is the preeminent global technology-based healthcare company for the eye, dedicated to helping consumers see, look and feel better through innovative technology and design. Its core businesses include soft and rigid gas permeable gas permeable gas adj (lenses) → luftdurchlässig contact lenses, lens-care products, ophthalmic surgical and pharmaceutical products. The company is advantaged with some of the most respected brands in the world starting with its name, Bausch & Lomb(R), and including SofLens(TM), PureVision(TM), Boston(R), ReNu(R), Storz(R) and Technolas(TM). Founded in 1853 in Rochester, N.Y., where it continues to have its headquarters, the company has annual revenues of approximately $1.8 billion and employs approximately 12,000 people in more than 50 countries. Bausch & Lomb products are available in more than 100 countries around the world. Additional information about the company can be found on Bausch & Lomb's Worldwide Web site at http://www.bausch.com. |
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