Bausch & Lomb Launches TV Campaign, Sweepstakes and New Web Site for PureVision(TM) Soft Contact Lenses; Get a Free Trial Pair of PureVision(TM) Contacts, Enter Sweepstakes at Purevision.com.ROCHESTER, N.Y. -- Bausch & Lomb announces a national multi-media consumer advertising campaign for its PureVision(TM) soft contact lens contact lens, thin plastic lens worn between the eye and eyelid that may be used instead of eyeglasses. Actors, models, and others wear them for appearance, and athletes use them for safety and convenience. starting Monday, August 8. Among other elements, this campaign comprises a 30-second ad that will air on network and cable TV stations across the U.S., and it can also be viewed on Monday at www.bausch.com. "Our nationwide TV campaign is designed to raise consumer awareness about the benefits of PureVision soft contact lenses, which provide exceptional visual quality, comfort and health," says Jeffrey Nardoci, Bausch & Lomb vice president - Marketing for contact lenses and OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). products. "We also encourage current and potential contact lens wearers to visit www.purevision.com to learn more about eye health in general as well as encourage them to visit their eye care professional." In addition to providing exceptional comfort and health benefits, the PureVision soft contact lens is designed to correct nearsightedness nearsightedness or myopia, defect of vision in which far objects appear blurred but near objects are seen clearly. Because the eyeball is too long or the refractive power of the eye's lens is too strong, the image is focused in front of the and farsightedness and also reduce spherical aberration, a higher order aberration of the eye that is one of the factors that can affect visual quality in low-light conditions. Researchers estimate that nearly 70-percent of the population(1) has spherical aberrations. Along with the TV campaign, Bausch & Lomb is hosting an online sweepstakes where participants can vote for "America's Greatest Sight" and register for a chance to win a grand prize trip to the winning location, either New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Washington, D.C., San Francisco or Las Vegas. The Bausch & Lomb sweepstakes is based on a survey fielded this spring in which respondents named vision as their most valued sense and listed "America's Greatest Sights" as the Statue of Liberty Statue of Liberty great symbolic structure in New York harbor. [Am. Hist.: Jameson, 284] See : America Statue of Liberty perhaps the most famous monument to independence. [Am. Hist.: Jameson, 284] See : Freedom and Times Square in New York City, the Las Vegas Strip The Las Vegas Strip (also known as The Strip) is a 4 mi (6.7 km) section of Las Vegas Boulevard South, most of which has been designated an All-American Road. , San Francisco's Golden Gate Bridge Golden Gate Bridge, across the Golden Gate from San Francisco to Marin Co., W Calif.; built 1933–37. Its overall length is 9,266 ft (2,824 m); its main span across the strait, 4,200 ft (1,280 m), is one of the longest bridges in the world. Joseph B. and the White House in Washington, D.C. "This sweepstakes is about naming the greatest sight to see in America and a critical component of sightseeing is excellent quality of vision," says Nardoci. "Bausch & Lomb's PureVision contact lens combines enhanced optical design, health and comfort to allow the wearer to see their world in high definition - including America's Greatest Sight." For more information about the PureVision contact lens, as well as general eye health information, please visit www.purevision.com, and click on the "Favorite Sight" icon and link to cast a vote, view a complete list of prizes and the sweepstakes rules. The Grand Prize winner and "America's Greatest Sight," as determined by sweepstakes participants, will be announced in early November. Visitors to the www.purevision.com web site can also print a certificate that they can take to their eye care professional and exchange for a free pair trial of PureVision contact lenses. Bausch & Lomb is the eye health company, dedicated to perfecting vision and enhancing life for consumers around the world. Its core businesses include soft and rigid gas permeable contact lenses and lens care products, and ophthalmic surgical and pharmaceutical products. The Bausch & Lomb name is one of the best known and most respected healthcare brands in the world. Founded in 1853, the Company is headquartered in Rochester, New York This article is about the city of Rochester in Monroe County. For the town in Ulster County, see Rochester, Ulster County, New York. Rochester, once known as The Flour City, and more recently as The Flower City or . Bausch & Lomb's 2004 revenues were $2.2 billion; it employs approximately 12,400 people worldwide and its products are available in more than 100 countries. More information about the Company can be found on the Bausch & Lomb Web site at www.bausch.com. Copyright Bausch & Lomb. (R)/(TM) denote trademarks of Bausch & Lomb Incorporated. 1. Bausch & Lomb, "Monochromatic Aberrations of the Human Eye in a Large Population." Dr. David R. Williams and Dr. Ian G. Cox. Wavefront Noun 1. wavefront - (physics) an imaginary surface joining all points in space that are reached at the same instant by a wave propagating through a medium wave front aberrometer measurements of n=109 normal eyes with 5.7mm dilated dilated a state of dilatation. dilated cardiomyopathy see congestive cardiomyopathy. dilated pupil syndrome see feline dysautonomia (Key-Gaskell syndrome). pupils found an average spherical aberration of 0.15D among 72 percent of sample. Optical Society of America The Optical Society of America (OSA) is a scientific society dedicated to advancing the study of light—optics and photonics—in theory and application, by means of worldwide research, scientific publishing, conferences and exhibitions, partnership with industry, and the A/Vol. 18, No. 8 August 2001. p. 1793-1803. |
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