Bausch & Lomb Launches First TV Ad for Technolas 217z Zyoptix System for Personalized Laser Vision Correction; First in $20 Million TV Campaign in U.S. for Key Products.To download high-resolution, print-ready JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption Business Editors/Health/Medical Writers MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4567449 ROCHESTER, N.Y.--(BUSINESS WIRE)--Feb. 9, 2004 Bausch & Lomb today launches the first TV advertising campaign for its advanced laser eye surgery system - the Bausch & Lomb Technolas(R) 217z Zyoptix(TM) System for Personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. Laser Vision Correction. The multi-million dollar consumer campaign for the Zyoptix System also includes a print ad in the March issue of Prevention magazine. The new TV spot for the Zyoptix System is the first in a $20 million TV campaign this year that also features commercials for three other key Bausch & Lomb products: ReNu(R) MultiPlus(R) Multi-Purpose Solution, the market-leading soft contact lens contact lens, thin plastic lens worn between the eye and eyelid that may be used instead of eyeglasses. Actors, models, and others wear them for appearance, and athletes use them for safety and convenience. care solution; SofLens(R) Multi-Focal contact lenses contact lenses contact npl → verres mpl de contact contact lenses contact npl → Kontaktlinsen pl contact lenses npl , the No. 1 prescribed multifocal lenses multifocal lens n. A lens with segments providing two or more powers. in the U.S.; and Ocuvite(R) PreserVision(R), the only patented eye health vitamin and mineral supplement clinically proven effective by the National Eye Institute. Those three ads first aired nationwide last spring. "Our Zypotix System TV ad is the first of its kind in which a manufacturer has launched a nationwide consumer advertising campaign for laser vision technology," said Robert J. Moore, Bausch & Lomb vice president of Marketing for The Americas Region. "The campaign allows us to showcase the exceptional safety and personalized lifestyle benefits that the Bausch & Lomb Zyoptix System delivers." The commercial, which will run during the February ratings period on both network and cable shows, directs viewers to the Company's website, www.bausch.com, to get more information about the procedure and to locate a surgeon certified in using the Bausch & Lomb Zyoptix System. The 30-second spot shows a woman's frustrations with the inconveniences associated with wearing eyeglasses eyeglasses or spectacles, instrument or device for aiding and correcting defective sight. Eyeglasses usually consist of a pair of lenses mounted in a frame to hold them in position before the eyes. while her husband describes her desire for laser surgery and her concerns about selecting a surgeon to perform the procedure. She visits a surgeon certified to use the Bausch & Lomb Zyoptix System while a narrator NARRATOR. A pleader who draws narrs serviens narrator, a sergeant at law. Fleta, 1. 2, c. 37. Obsolete. explains the system's precise, wavefront Noun 1. wavefront - (physics) an imaginary surface joining all points in space that are reached at the same instant by a wave propagating through a medium wave front diagnostics that result in excellent outcomes. The commercial ends by showing the woman without her glasses as her husband tells how thrilled she is with her improved vision after the Zyoptix System procedure. Launched in the U.S. during the fourth quarter of 2003, the Bausch & Lomb Zyoptix System has been the leading laser technology for personalized vision correction outside the U.S. since its introduction in 2001. NOTE TO EDITORS: To view the ads, go to www.bausch.com Bausch & Lomb is the eye health company, dedicated to perfecting vision and enhancing life for consumers around the world. Its core businesses include soft and rigid gas permeable gas permeable gas adj (lenses) → luftdurchlässig contact lenses and lens care products, and ophthalmic surgical and pharmaceutical products. The Bausch & Lomb name is one of the best known and most respected healthcare brands in the world. Celebrating its 150th anniversary, the Company is headquartered in Rochester, New York This article is about the city of Rochester in Monroe County. For the town in Ulster County, see Rochester, Ulster County, New York. Rochester, once known as The Flour City, and more recently as The Flower City or . Bausch & Lomb's 2003 revenues were $2 billion; it employs approximately 11,500 people worldwide and its products are available in more than 100 countries. More information about the Company can be found on the Bausch & Lomb Web site at www.bausch.com. Copyright Bausch & Lomb. MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4567449 |
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