Bauer Teen Titles See Increases in Paid Circulation for Second Half of 2002; ABC Fas-Fax Confirms More Than 40% Increase for M and 10% for J-14.Business Editors ENGLEWOOD CLIFFS, N.J.--(BUSINESS WIRE)--Feb. 24, 2003 Bauer Publishing USA, publisher of top newsstand titles including Woman's World Woman's World is a popular American supermarket weekly magazine with a circulation of 1.6 million readers. Generally marketed with other tabloid papers, it concentrates on short stories about popular woman-focused subjects such as weight loss, relationship advice and and First For Women, announced today that the ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. Fas-Fax confirms significant increases in paid circulation for its teen titles J-14 and M. J-14, a leading single copy publication for teen girls, has reported a 10.7 percent increase in total paid circulation from last year. J-14 blends service and celebrity editorial coverage for today's tweens who are both technologically savvy and trend conscious. M magazine, geared for the younger tween tween n. A child between middle childhood and adolesence, usually between 8 and 12 years old. [Blend of teen1 and between.] girl, is also a leading newsstand publication in its category. M has reported a total paid circulation increase that tops 40% over the last reported period. M's coverage offers a breadth of teen-oriented editorial and photography focused on today's music and entertainment celebrities, with a younger sensibility sensibility /sen·si·bil·i·ty/ (sen?si-bil´i-te) susceptibility of feeling; ability to feel or perceive. deep sensibility . "We are excited that today's announcement further validates the success of both J-14 and M," said Lynette Parillo, vice president, Teen Division, Bauer Publishing. "While others in the category have struggled, M & J-14 continue to thrive and extend their leadership position in the highly competitive teen and tween markets." Additionally, M & J-14's increases in paid circulation support a strong position for advertisers to reach this key demographic, tween and teen girls ages 7-17, whose consumer buying power Buying Power The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available. Also referred to as "Excess Equity. exceeds 14 billion a year, and who influence 128 billion in annual household spending. About Bauer Publishing USA Bauer Publishing USA is headquartered in Englewood Cliffs, NJ and is one of the five largest selling, single copy publishers in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , generating an annual 230 million dollars in single copy revenue. Bauer publishes top women's, teen, and entertainment titles including: In Touch Weekly, Woman's World, First For Women, J-14, TWIST, M, Soaps In Depth Soaps In Depth is a series of magazines created in 1997 to give American soap opera viewers more variety in their soap-related magazine purchases. Instead of buying a magazine like Soap Opera Digest, in which all soap operas are covered, Soaps In Depth and Life Story. |
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