Bauer Teen Titles See Increases in Paid Circulation for Second Half of 2002; ABC Fas-Fax Confirms More Than 40% Increase for M and 10% for J-14.Business Editors ENGLEWOOD CLIFFS, N.J.--(BUSINESS WIRE)--Feb. 24, 2003 Bauer Publishing USA, publisher of top newsstand titles including Woman's World and First For Women, announced today that the ABC Fas-Fax confirms significant increases in paid circulation for its teen titles J-14 J-14 - Just for Teens and M. J-14, a leading single copy publication for teen girls, has reported a 10.7 percent increase in total paid circulation from last year. J-14 blends service and celebrity editorial coverage for today's tweens who are both technologically savvy and trend conscious. M magazine, geared for the younger tween girl, is also a leading newsstand publication in its category. M has reported a total paid circulation increase that tops 40% over the last reported period. M's coverage offers a breadth of teen-oriented editorial and photography focused on today's music and entertainment celebrities, with a younger sensibility. "We are excited that today's announcement further validates the success of both J-14 and M," said Lynette Parillo, vice president, Teen Division, Bauer Publishing. "While others in the category have struggled, M & J-14 continue to thrive and extend their leadership position in the highly competitive teen and tween markets." Additionally, M & J-14's increases in paid circulation support a strong position for advertisers to reach this key demographic, tween and teen girls ages 7-17, whose consumer buying power exceeds 14 billion a year, and who influence 128 billion in annual household spending. About Bauer Publishing USA Bauer Publishing USA is headquartered in Englewood Cliffs, NJ and is one of the five largest selling, single copy publishers in the United States, generating an annual 230 million dollars in single copy revenue. Bauer publishes top women's, teen, and entertainment titles including: In Touch Weekly, Woman's World, First For Women, J-14, TWIST, M, Soaps In Depth and Life Story. |
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