Bauer Publishing Unveils Life & Style Weekly Magazine; Title to Break New Ground as America's First Weekly Style Magazine Hits Newsstands Nationwide Monday, November 1, 2004.ENGLEWOOD CLIFFS, N.J. -- Bauer Publishing today unveiled its latest entry into the weekly magazine market, Life & Style Weekly, America's first style weekly. The new upscale title, targeting women in their 20s and 30s, features the latest celebrity fashion, beauty, and lifestyle trends merged with shopping features and breaking celebrity news. Bauer's Aggressive Focus on the Newsstand Life & Style Weekly will be available nationwide Monday, November 1, 2004 at all major retailers, airports, and major transit stations. With a cover price of $1.99, Life & Style Weekly joins Bauer Publishing's successful roster of single copy sales titles, including celebrity news magazine In Touch Weekly. "At Bauer Publishing, our goal is to create the definitive leaders on the newsstand," says Hubert Boehle, president and COO (Cell Of Origin) See mobile positioning. , Bauer Publishing USA. "Two years ago to the day, we launched In Touch Weekly, which continues to demonstrate consistent growth on newsstands by selling more than 900,000 copies weekly. Today's launch of Life & Style Weekly represents the next step in Bauer's growth strategy in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . With the full resources of Bauer Publishing backing our latest launch, we are confident in the long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. success and growth of our newest title." America's First Style Weekly "There is an underserved audience in the weekly marketplace - women who are passionate about style," said Mark Pasetsky, general manager, Life & Style Weekly. "Life & Style Weekly will fill the void by giving these readers an authoritative, in-depth look at celebrity style trends on a weekly basis." "From Sarah Jessica Parker's sexy stilettos to Jennifer Aniston's new 'do, celebrities are today's ultimate trendsetters," says Sheryl Berk, editor-in-chief of Life & Style Weekly. "Our readers are seeking ways to put a personal twist on their favorite celebrity styles. Beyond simply learning what's hot this week, we also show our readers that style speaks louder than words and it is the key to the person behind the persona persona /per·so·na/ (per-so´nah) [L.] in jungian psychology, the personality mask or facade presented by a person to the outside world, as opposed to the anima, the inner being. per·so·na n. . If Lindsay Lohan Lindsay Dee Lohan (born July 2 1986) is an American actress and pop music singer. Lohan started in show business as a child fashion model for magazine advertisement and television commercials. sports a lavender lavender, common name for any plant of the genus Lavandula, herbs or shrubby plants of the family Labiatae (mint family), most of which are native to the Mediterranean region but naturalized elsewhere. The true lavender (L. eyeshadow, Life & Style Weekly experts explain the look; how to get it, who it works for, and what it says about the celebrity wearing it." Berk adds, "Through clean, elegant design and beautiful photography, we are creating a sophisticated weekly style bible for young women across the country." A New Opportunity for Advertisers "Life & Style Weekly offers advertisers the perfect vehicle to reach young women in their 20s and 30s and will be particularly attractive to upscale advertisers who until now have been confined con·fine v. con·fined, con·fin·ing, con·fines v.tr. 1. To keep within bounds; restrict: Please confine your remarks to the issues at hand. See Synonyms at limit. to the monthly environment," says Lee Rosenbaum, publisher, Life & Style Weekly. "By merging the immediacy im·me·di·a·cy n. pl. im·me·di·a·cies 1. The condition or quality of being immediate. 2. Lack of an intervening or mediating agency; directness: the immediacy of live television coverage. of a weekly with the panache of a monthly, Life & Style Weekly is a unique, new venue in the marketplace for national advertisers across categories including fashion, beauty and lifestyle." In addition, Life & Style Weekly will offer a variety of online features for advertisers, including sponsorships and promotions, through www.lifeandstyleweeklymag.com. About Life & Style Weekly: America's FIRST STYLE WEEKLY Launching November 1, 2004, Life & Style Weekly is breaking new ground as the first upscale weekly style magazine. Life & Style Weekly features the latest Hollywood fashion, beauty, and lifestyle trends merged with celebrity news and shopping. The goal: to celebrate celebrities, showcase their influence on popular culture, and help readers incorporate the latest celebrity trends into their own lives. Life & Style Weekly offers a clean, elegant design with beautiful photos and fast-paced editorial. Life & Style Weekly is published by Bauer Publishing USA. For more information on Life & Style Weekly, please visit www.lifeandstyleweeklymag.com. About Bauer Publishing USA Bauer Publishing USA is headquartered in Englewood Cliffs, NJ, and is the third-largest single copy publisher in the United States, generating an annual $300 million in revenue. Bauer publishes top entertainment, women's, and teen titles including: Life & Style Weekly, In Touch Weekly, Woman's World Woman's World is a popular American supermarket weekly magazine with a circulation of 1.6 million readers. Generally marketed with other tabloid papers, it concentrates on short stories about popular woman-focused subjects such as weight loss, relationship advice and , First For Women, J-14, TWIST, M, Soaps In Depth Soaps In Depth is a series of magazines created in 1997 to give American soap opera viewers more variety in their soap-related magazine purchases. Instead of buying a magazine like Soap Opera Digest, in which all soap operas are covered, Soaps In Depth , Soap Opera soap opera Broadcast serial drama, characterized by a permanent cast of actors, a continuing story, tangled interpersonal situations, and a melodramatic or sentimental style. Previews, and Life Story. |
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