Bauer Publishing Launches In Touch Weekly Mexico; Bauer Capitalizes on Growing Demand for Hispanic and Celebrity Content.ENGLEWOOD CLIFFS, N.J. -- Bauer Publishing USA's successful celebrity weekly magazine, In Touch Weekly, today announced its first international expansion with the launch of In Touch Weekly Mexico. The new magazine will cover the American celebrity scene as well as feature stars from the Mexican and Latin American markets. The 80-page publication is available on newsstands today at 18 Pesos or approximately $1.60 USD USD In currencies, this is the abbreviation for the U.S. Dollar. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. . "Today's announcement demonstrates In Touch Weekly's ability to appeal to an international audience and Bauer's ability to launch magazines around the world that embrace the native culture," said Hubert Boehle, president and COO of Bauer Publishing USA. Based in Mexico City Mexico City Spanish Ciudad de México City (pop., 2000: city, 8,605,239; 2003 metro. area est., 18,660,000), capital of Mexico. Located at an elevation of 7,350 ft (2,240 m), it is officially coterminous with the Federal District, which occupies 571 sq mi , In Touch Weekly Mexico is being distributed in approximately 30,000 retail stores and newsstand kiosks across all of Mexico's 32 states. In the U.S., the magazine will be offered at newsstands in California, Texas, Florida, New York Florida is the name of some places in the U.S. state of New York:
"Our research suggested there was a strong opportunity to connect to an underserved readership with a family and celebrity friendly magazine," said Manuel Yanez, General Manager of In Touch Weekly Mexico. "In Touch Weekly Mexico takes the same fun, upbeat approach to celebrity news as the U.S. version and provides a format that is accessible to the average reader," said Editor-in-Chief Alejandra Fernandez. This announcement comes on the heels of In Touch Weekly surging to an estimated 750,000 average weekly circulation for the first half of 2004, up from 423,000 compared to the same period in 2003. This marks a 77 percent increase from the first half of 2003. About Bauer Publishing USA Bauer Publishing USA is headquartered in Englewood Cliffs, NJ and is the third largest single copy publisher in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. generating an annual 300 million dollars in revenue. Bauer publishes top entertainment, women's and teen titles including: In Touch Weekly, Woman's World Woman's World is a popular American supermarket weekly magazine with a circulation of 1.6 million readers. Generally marketed with other tabloid papers, it concentrates on short stories about popular woman-focused subjects such as weight loss, relationship advice and , First For Women, J-14, TWIST, M, Soaps In Depth Soaps In Depth is a series of magazines created in 1997 to give American soap opera viewers more variety in their soap-related magazine purchases. Instead of buying a magazine like Soap Opera Digest, in which all soap operas are covered, Soaps In Depth , Soap Opera soap opera Broadcast serial drama, characterized by a permanent cast of actors, a continuing story, tangled interpersonal situations, and a melodramatic or sentimental style. Previews and Life Story. |
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