Bauer Media Continues Digital Drive with Silverpop.ATLANTA -- In the latest development of its digital marketing drive, Bauer Media has appointed email service See Internet e-mail service. provider Silverpop to implement a wide-ranging email customer relationship management program. Bauer Media is a division of the Bauer Publishing Group, Europe's largest privately-owned publishing group offering more than 230 magazines in 15 countries, as well as online, TV and radio stations. Described by Bauer's Head of Data Services, Alex Pickering, as "a key piece in the CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. jigsaw," Silverpop will automate personalized communications to Bauer's three million email subscribers who registered across 80 media brands. Silverpop's solution will allow Bauer to create email newsletters with dynamic content based on subscriber preferences and behavioural data that is segmented and stored in Bauer's data warehouse. Information gathered from each campaign will migrate back to the data warehouse to further refine the personalization of each successive email. "E-commerce is a key focus for us, and Silverpop's appointment will enable us to deliver the holy grail of one-to-one automated marketing across our many media brands and exciting new projects like Cocosa.com - Bauer's new, online luxury fashion club," said Pickering. Silverpop was appointed after Bauer reviewed four email service providers. About Silverpop Silverpop delivers a comprehensive array of on-demand software See SaaS. solutions serving the online relationship marketing needs of enterprise-level organisations throughout the world. From its offices in the UK and throughout the US, Silverpop provides email marketing and lead management technologies to industry-leading companies including KPN KPN Koninklijke PTT Nederland (Royal Dutch Telecom) KPN Konfederacja Polski Niepodleglej (Polish conservative party) , British Sky Broadcasting British Sky Broadcasting (BSkyB — formerly two companies, Sky Television and BSB) is a company that operates Sky Digital, a subscription television service in the UK and the Republic of Ireland. It produces TV content, and owns several TV channels. , Telegraaf Media Groep The Telegraaf Media Groep N.V. (TMG) (Euronext: TELEG) is a Dutch media and publishing company, mostly active on the newspapers and magazines market, but also on the Internet. , Barclays Global Investors Barclays Global Investors is a subsidiary of British-based Barclays Bank which is in the investment management industry. It is the largest corporate money manager in the world, with over £936 billion (US$1.77 trillion) under management as of March 2006[1]. and Shop Direct Group. Best practices and white papers are available at www.silverpop.com. About Bauer Media Bauer Media's portfolio of powerful media brands touch over nineteen million UK adults every week, connecting audiences with excellent content, whenever, wherever, and however they want. In print, on radio, TV, or online, Bauer Media spans over eighty influential brand names covering a diverse range of interests, including heat, GRAZIA, Closer, Motor Cycle News, FHM FHM For Him Magazine FHM Fachhochschule München (Munich University of Applied Sciences, Germany) FHM Forest Health Monitoring FHM Familial Hemiplegic Migraine FHM Funeral Home Marker (genealogy) , Parker's, MATCH!, Magic 105.4, Kiss 100, Kerrang!, Q Radio and the Big City Network (our group of 20 locally connected radio stations). www.bauermedia.co.uk. |
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