Battle for car radio listeners.airwaves airwaves
Informal radio waves used in radio and television broadcasting is raging on UK roads between middle-aged drivers who compete to put either Radio 2 or their local independent radio station in the listeners' top slot, AA research reveals.
On the 80th anniversary of the introduction of the car radio, Radio 2 has the edge with 20% of the 13,900 AA members surveyed picking it as the station they are most likely to listen to in the car.
However, 18% of drivers favour their local independent station.
The biggest fans of Radio 2 drive-time listening are 28% of 55-64 year olds, while local independent radio stations ≥This is the list of indie radio stations. Included are any non-profit over-the-air terrestrial radio stations not directly affiliated, owned, or controlled by any radio network, school, company, or government. draw the bulk of their support from the 45-54 year olds.
Radio 1 steals the show for young drivers, pulling in 50% of the 18-24-year-old audience and accounting for 18% of the total driver listeners.
Another fifth of the late middle-aged drivers tune into BBC BBC
in full British Broadcasting Corp.
Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927. Radio 4 while on the road.
Nearly half of women drivers listen to Radio 2 or local independent radio.
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|Publication:||Huddersfield Daily Examiner (Huddersfield, England)|
|Date:||Jul 10, 2009|
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