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Battery power: AC Populsion is doing fine as a small specialty business, but executives hope to partner with automakers on electric cars.


When General Motors Corp. closed its Van Nuys plant in 1992, the last vestige vestige /ves·tige/ (ves´tij) the remnant of a structure that functioned in a previous stage of species or individual development.vestig´ial

ves·tige
n.
 of L.A.'s auto manufacturing industry went with it.

Alan A`lan´   

n. 1. A wolfhound.
 Cocconi is trying to change that.

A former consulting engineer to GM on its first electric vehicle, the Impact (now the EV-1). Cocconi and his team at San Dimas-based AC Propulsion AC Propulsion is a San Dimas, California, USA company founded in 1992 by Alan Cocconi. Tom Gage is currently the company's CEO. They produce goods such as electric vehicle drive systems and their top of the line electric sports car, the AC Propulsion tzero.  Inc. have been developing and producing small numbers of electric cars for the past seven years.

For much of that time, AC Propulsion has been making electric motors, as well as a dozen or so high-performance Adj. 1. high-performance - modified to give superior performance; "a high-performance car"
superior - of high or superior quality or performance; "superior wisdom derived from experience"; "superior math students"
 electric cars a year aimed at a few wealthy people who want to make a contribution to cleaning up the environment.

Now, the company, which posted $1.2 million in revenues in 1998, is aiming its sights at the world's major automakers. Last October October: see month. , it signed an agreement with Volkswagen A.G. to supply electric motors, batteries and related engineering for a line of electric vehicle prototypes.

"Building electric cars here from the ground up is very expensive and you can only reach a few customers," said Cocconi. "We are really aiming for partnerships with major automakers, so that when they bring their electric vehicle fleets to market, we are part of that."

But Cocconi's strategy carries a major risk. The automakers themselves are moving cautiously with their electric vehicle fleets, and the few electric cars now on the market have been poor sellers, as consumers remain concerned about the vehicles' range and speed.

Three years ago, the seven largest automakers persuaded state regulators to back off an electric vehicle mandate - which would have required 2 percent of all vehicles sold in the state last year to be electric - arguing that the technology wasn't yet ready.

As part of a compromise reached last year, the state Air Resources Board pushed the deadline back to 2003 and agreed to accept hybrid gas-electric vehicles and vehicles running on other low-emission fuels as substitutes for electric vehicles.

Volkswagen's contract with AC Propulsion is open-ended, with no set dollar value. Five AC Propulsion engineers are part of a team of about 30 people at Volkswagen facilities in Germany, Detroit and Mexico who are developing a line of prototype electric vehicles for the German automaker.

"We like what they are doing and think they can build a good system for us," said Stuart Johnson, Volkswagen of America's principal engineer in Detroit. "But we really don't know Don't know (DK, DKed)

"Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party.
 how much AC Propulsion is going to do for us."

In the meantime Adv. 1. in the meantime - during the intervening time; "meanwhile I will not think about the problem"; "meantime he was attentive to his other interests"; "in the meantime the police were notified"
meantime, meanwhile
, companies like AC Propulsion must focus on the high-end market, whether it's developing an $80,000 electric sports car called the T-zero or retrofitting Honda Civics The Honda Civic is a compact car manufactured by Honda. It was introduced in July 1972 as a two-door coupe, followed by a three-door hatchback version that September. With the transverse engine placement of its 1169 cc engine and front-wheel drive, like the British Mini, the  for about the same price.

"The key for us was to recognize that costs won't come down unless these cars are mass produced, which is quite a ways off." said Tom Gage, AC Propulsion's business manager. "If costs are not going to come down, then you should be trying to target those people who have the ability to buy at these price levels."

The T-zero has won raves from the electric car industry for its zip (1) To compress a file with PKZIP. See ZIP file.

(2) (Zip) A removable disk from Iomega. See Zip disk.

(3) (ZIP) (Zig-Zag Inline P
 and power. It has a motor that puts out between 150 and 200 kilowatts of power, three to four times the 50-kilowatt output of GM's EV-1.

"Any time somebody wants to go for a rocket ride, they'd hop into one of Cocconi's conversions or his T-zero," said Bill Van Amberg, vice president of marketing for Calstart, the Pasadena electric car industry, consortium that recently gave Cocconi an award for his work on electric vehicles. "He has been such a key innovator that it's partly because of Cocconi that people no longer view electric vehicles as little golf carts."

But only one customer has made a deposit on a T-zero. In an attempt to boost the program, AC Propulsion just hired Alec Brooks, formerly with Monrovia-based Aerovironment Inc., which collaborated with General Motors on its electric vehicle program.

Also to be overcome are safety concerns. Unlike most other electric vehicle manufacturers that use special adapters, AC Propulsion's electric vehicles use a plug that can be connected to most standard outdoor electric outlets. While that's a convenient feature, it can generate a strong shock if not handled properly, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Electric Vehicle Association of the Americas spokeswoman Leah Reich.

She cited one case at electric car manufacturer Solectria Inc. (based in Cambridge, Mass.) in which a man and his son were knocked down by an electric shock.

Cocconi acknowledged that safety was a concern, but said the circuit grounding devices on most outside electric plugs deployed in the last five years prevent shocks. Also, he said his motor has an extra layer of insulation insulation (ĭn'səlā`shən, ĭn'sy–), use of materials or devices to inhibit or prevent the conduction of heat or of electricity.  and has a self-checking system to ensure the insulation is holding.

Meanwhile, Cocconi and his team are trying to address consumers' main concern about electric vehicles: their limited range. While their cars can go 70 to 90 miles on a single charge - slightly farther than the GM EV-1's average 60 to 70 miles - that's still far too limited for most drivers.

Engineers are approaching the problem on three fronts: switching from lead-acid batteries Noun 1. lead-acid battery - a battery with lead electrodes with dilute sulphuric acid as the electrolyte; each cell generates about 2 volts
lead-acid accumulator
 to nickel-hydride batteries, which have more storage capacity; reducing the time it takes to recharge re·charge  
tr.v. re·charged, re·charg·ing, re·charg·es
To charge again, especially to reenergize a storage battery.



re
 a vehicle; and making a gas-powered trailer In communications, a code or set of codes that make up the last part of a transmitted message. See trailer label.  that can be hooked up to the electric vehicle for use on long trips.

Ultimately, Calstart's Van Amberg said, the solutions will come from more partnerships between emerging technology companies like AC Propulsion and the major automakers.

"There is a race going on to partner with the automakers and their major suppliers to develop new systems and tackle these issues," Van Amberg said. "And AC Propulsion is well poised to take advantage of this."

Spotlight Spotlight can refer to at least three types of lighting:
  • a searchlight;
  • stage lighting used in theatre to focus an audience's attention on a performer or event, known as a Followspot;
 

AC Propulsion Inc.

Year Founded: 1992

Core Business: Designing and producing engines for electric cars, as well as a line of electric cars built from the ground up

Revenues in 1995: $726,000

Revenues in 1998: $1.2 million

Employees in 1993: 6

Employees in 1995: 8

Employees in 1998: 21

Goals: To convince major carmakers to use its electric engine technology in their vehicles; developing an upper-end niche market A niche market also known as a target market is a focused, targetable portion (subset) of a market sector.

By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers.
 for electric cars

Driving Force: Development of electric car technology as a low-polluting alternative to conventional motor vehicles
COPYRIGHT 1999 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:Fine, Howard
Publication:Los Angeles Business Journal
Date:Mar 1, 1999
Words:1038
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