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Batter Up! The Principal Financial Group Announces Season Two of the Most Extensive Traveling Minor League Baseball Tour in History.


DES MOINES, Iowa “Des Moines” redirects here. For other uses, see Des Moines (disambiguation).
Des Moines (pronounced /dɪˈmɔɪn/ in English,
 -- The Principal Family Fun Fest is homerun for the Principal Financial Group(R)

The Principal Financial Group(R) is pleased to announce the expanded itinerary for the second year of the successful Principal Family Fun Fest-- the most extensive traveling festival celebrating minor league baseball
This article is about the umbrella organization for minor-league professional baseball in North America. For general information on the minor leagues, see minor league baseball.
 in history.

This free, family-oriented event is scheduled to visit 56 minor league ball teams across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  with more than 60 separate events. The tour kicks off with the Charlotte Knights The Charlotte Knights are a minor league baseball team based in Charlotte, North Carolina. The team, which plays in the International League, is the AAA affiliate of the Chicago White Sox of the American League.  in Charlotte, N.C. on April 2.

The Principal Family Fun Fest is a daylong day·long  
adj.
Lasting through the whole day.

adv.
Through the day; all day.

Adj. 1. daylong - lasting through an entire day
 celebration of baseball. It includes a traveling minor league baseball museum, and a fan festival midway with more than 20 baseball-themed attractions, including inflatable in·flat·a·ble  
adj.
Designed to be filled with air or gas before use: an inflatable mattress.

n.
An object or device that can be filled with air or gas, especially:
a.
 batting and pitching cages, bungee runs, a giant slide, and a video game trailer. The Principal Family Fun Fest is produced by Entertainment & Sports International, Inc. (ESI (Edge Side Includes) A markup language for Web pages that enables elements of a Web page to be dynamically assembled in servers distributed throughout the Internet. ).

In 2004, the tour visited 53 teams, two All Star games Star Games was a TV series in the mid-1980s. It featured teams of actors representing various American TV shows competing in sports events. The events the teams competed in included swim sprints and relays, kayaking, track sprints and relays, a bicycle relay, and an "Apache Relay"  and was attended by more than 250,000 fans. The debut coincided with minor league baseball's most successful attendance season in history, which saw over 40 million fans come through the turnstiles. The success of the 2004 tour was heralded as a great victory by teams, sponsors and fans alike, allowing more teams and dates for 2005, add new attractions and the creation of the exciting new 401-K Challenge Cup and sweepstakes.

"The Principal Family Fun Fest is a great way to bring wholesome whole·some  
adj. whole·som·er, whole·som·est
1. Conducive to sound health or well-being; salutary: simple, wholesome food; a wholesome climate.

2.
, family-oriented entertainment to the communities where our clients and employees live," said Dan Houston, senior vice president, The Principal. "With the enhancements incorporated for 2005, this event is going to reach more communities and help continue the growth in popularity minor league baseball has seen in recent years. As the nations' 401(k) leader, we are especially excited about introducing the new 401-K Challenge Cup. This challenge will create awareness to the hundreds of thousands of fans attending the festival about the importance of saving for retirement, as well as incorporate a fun competition among teams and their fans," added Houston.

The 401-K Challenge Cup and sweepstakes challenges teams along the tour route to be the first to record 401 strikeouts at home. The winning team will receive the 401-K Challenge Cup and one fan of the winning team will receive a $5,000 National Grand Prize. Fans can register to win at the official Principal Family Fun Fest web site (www.principal.com/funfest). To add even more excitement, a local Grand Prize winner will be selected for each market to receive a complete Topps Baseball Card set and other prizes. Other new attractions in 2005 include a giant baseball carousel bounce house and a completely redesigned baseball museum trailer.

"The response to the 2004 tour was overwhelming," said ESI co-president Bert Gould. "All of the teams we visited were enthusiastic and hospitable hos·pi·ta·ble  
adj.
1. Disposed to treat guests with warmth and generosity.

2. Indicative of cordiality toward guests: a hospitable act.

3.
, which was heartening heart·en  
tr.v. heart·ened, heart·en·ing, heart·ens
To give strength, courage, or hope to; encourage. See Synonyms at encourage.

Adj. 1.
 based on the fact we were a new event. Now that teams know what to expect, they have been eager to schedule a Principal Family Fun Fest event at their ballpark in 2005. We have more offers for dates then we can satisfy."

"We were extremely impressed im·press 1  
tr.v. im·pressed, im·press·ing, im·press·es
1. To affect strongly, often favorably:
 with the festival," said Brad Tammen, vice-president and assistant general manager, Salt Lake Stingers Stingers (1998 - 2004) was an Australian TV police drama series. It is also aired in 65 countries, including Canada, Denmark, Egypt, France, Iran, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, South Africa, Spain, Sweden, Turkey, and the UK. . "Attendance at The Principal Family Fun Fest was our fourth largest attended game in 2004. We definitely want to be a part of 2005."

For the Principal Financial Group, the sponsorship broadens the reach of their community support and it offers a unique opportunity for local sales and service teams to reward and entertain existing customers and brokers as well as establish new sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). . The tour provides The Principal with an opportunity to reach their audience through hospitality events, tickets to the games, local advertising, promotions and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  as well as special activities with the teams and players.

As title sponsor, the Principal Financial Group will receive prominent logo and company placement in all marketing, advertising and promotion materials associated with the tour and individual events. Their company logo will also be displayed on signage throughout the midway area including the giant 20-foot inflatable baseball player that is the centerpiece of the midway. Additionally, The Principal will receive tickets, advertising on the giant movie screen prior to the film, hospitality at each event and a wide variety of other benefits designed to help them achieve their national and local marketing, public relations and sales objectives.

The Principal is sponsoring the tour through 2006. A list of all cities scheduled for 2005 is attached. To learn more about the tour visit www.principal.com/funfest.

The Principal Financial Group(R) (The Principal(R))(1) is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance and banking through its diverse family of financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 companies. A member of the Fortune 500, the Principal Financial Group has $168.7 billion in assets under management Assets Under Management (AUM) is a term used by financial services companies in the mutual fund and money management or investment management business to gauge how much money they are managing. (2) and serves some 14.9 million customers worldwide from offices in Asia, Australia, Europe, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies.  and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 under the ticker symbol Ticker Symbol

An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors
 PFG PFG Principal Financial Group
PFG Performance Food Group (Richmond, VA)
PFG Pinnacle Financial Group
PFG Plasma Flood Gun
PFG Planning for Growth
PFG Pasty Faced Geek
PFG Perfluoroguanidine
. For more information, visit www.principal.com.

Entertainment & Sports International is a partnership of two experienced sports and entertainment executives who have worked with some of the best known entertainment brands of the past two decades. From offices in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and West Palm Beach, Fla., the company creates and produces distinctive and proprietary sports and entertainment properties and events.
2005 Principal Family Fun Fest Schedule

April
2            Charlotte Knights               Charlotte, N.C.
7            Tampa Yankees                   Tampa, Fla.
9            Clearwater Threshers            Clearwater, Fla.
15           Augusta GreenJackets            Augusta, Ga.
17           Columbus Catfish                Columbus, Ga.
22           Savannah Sand Gnats             Savannah, Ga.
24           Charleston RiverDogs            Charleston, Ga.
26           Rome Braves                     Rome, Ga.
29           Birmingham Barons               Birmingham, Ala.

May
1            New Orleans Zephyrs             New Orleans, La.
6            West Tenn Diamond Jaxx          Jackson, Tenn.
13           Memphis Redbirds                Memphis, Tenn.
15           Arkansas Travelers              Little Rock, Ark.
20           Oklahoma RedHawks               Oklahoma City, Okla.
29           Tulsa Drillers                  Tulsa, Okla.

June
1            Albuquerque Isotopes            Albuquerque, N.M.
4            Corpus Christi Hooks            Corpus Christi, Texas
7            Fort Worth Cats                 Fort Worth, Texas
11           Midland RockHounds              Midland, Texas
13           Round Rock Express              Round Rock, Texas
17-19        Tucson Sidewinders              Tucson, Ariz.
24           Las Vegas 51s                   Las Vegas, Nev.

July
1            Visalia Oaks                    Visalia, Calif.
3            Sacramento River Cats           Sacramento, Calif.
6            Rancho Cucamonga Quakes         Rancho Cucamonga, Calif.
8            Lake Elsinore Storm             Lake Elsinore, Calif.
10           Fresno Grizzlies                Fresno, Calif.
12           San Jose Giants                 San Jose, Calif.
15-16        Salt Lake Stingers              Salt Lake, Utah
18           Colorado Springs                Colorado Springs, Colo.
20           Omaha Royals                    Omaha, Neb.
21           Iowa Cubs                       Des Moines, Iowa
22-23        Iowa State High School Baseball Des Moines, Iowa
             Championships
25           St. Paul Saints                 St. Paul, Minn.
27           Swing of the Quad Cities        Davenport, Iowa
29           Cedar Rapids Kernels            Cedar Rapids, Iowa
31           South Bend Silver Hawks         South Bend, Ind.

August
1            West Michigan Whitecaps         Comstock Park, Mich.
3            Schaumburg Flyers               Schaumburg, Ill.
5            Beloit Snappers                 Beloit, Wisc.
8            Columbus Clippers               Columbus, Ohio
9            Akron Aeros                     Akron, Ohio
11           Lake County Captains            Eastlake, Ohio
13           Buffalo Bisons                  Buffalo, N.Y.
16           Rochester Red Wings             Rochester, N.Y.
18           Syracuse SkyChiefs              Syracuse, N.Y.
21           Pawtucket Red Sox               Pawtucket, R.I.
23           Wilmington Blue Rocks           Wilmington, Del.
24           Potomac Nationals               Potomac, Va.
26           Winston-Salem Warthogs          Winston-Salem, N.C.
27-28        Durham Bulls                    Raleigh-Durham, N.C.
30           Salem Avalanche                 Salem, Va.

September
1            Norfolk Tides                   Norfolk, Va.
3            Richmond Braves                 Richmond, Va.
5            Hickory Crawdads                Hickory, N.C.


(1) "The Principal Financial Group" and "The Principal" are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.

(2) As of December 31, 2004
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 23, 2005
Words:1301
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