Bates USA Wins Sauza Creative Assignment.OLD GREENWICH Old Greenwich is a neighborhood or section in the southeast corner of Greenwich in Fairfield County, Connecticut, United States. The Old Greenwich Railroad Station serves commuters in the neighborhood. , Conn.--(BUSINESS WIRE)--March 17, 1999--Sauza tequila has completed its advertising agency review and awarded the domestic creative assignment for America's fastest growing spirits brand to Bates Bates , Katherine Lee 1859-1929. American educator and writer best known for her poem "America the Beautiful," written in 1893 and revised in 1904 and 1911. USA, announced Mike Ginley, Marketing Director, Sauza. Estimated billings for the Allied Domecq Allied Domecq PLC was an international company, headquartered in Bristol, UK that operated spirits, wine, and quick service restaurant businesses. History Allied Domecq was the result of a 1994 merger between Allied Lyons and Pedro Domecq.[1]. Spirits, USA, brand are $15 million. "We set out to find the best agency partner to help us continue and accelerate Sauza's growth," said Ginley. "In the end, we selected Bates because of their comprehensive marketing resources and ability to communicate our brand essence in the most engaging way." Sauza had announced in January it was conducting a closed review and selected a short list of agencies to pitch for the account. Sauza's award-winning portfolio of tequilas includes: Sauza Silver and Gold in the premium category; Hornitos and Conmemorativo in the super-premium category; and Galardon, Tres Generaciones, and its latest introduction, Triada, in the ultra-premium category. Sauza was recently named a "Hot Brand" by Impact magazine, the fastest growing spirits brand in America by Adams Business Media, and Hornitos and Triada were named two of the World's Ten Most Fascinating Tequilas by Nightclub and Bar magazine. Bates USA, the U.S. advertising agency of Bates Worldwide, has six full service offices: its New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of headquarters; Bates USA Midwest, in Indianapolis, Ind., and Colombus, Ohio; Bates USA South, in Miami; Bates USA West, in Irvine, Calif.; and Bates USA Southwest, in Houston; as well as four field offices. 141 Integrated Communications, a division of Bates, offers comprehensive marketing services (promotion, interactive, direct and consulting) unified by a single strategic discipline. Allied Domecq Spirits, USA, is the domestic sales, marketing and distribution company for premium spirits from Allied Domecq Spirits & Wine, the No. 2 spirits group worldwide in terms of volume sales. In addition to Sauza, its major brands include: Kahlua, America's leading imported liqueur liqueur (lĭkûr`), strong alcoholic beverage made of almost neutral spirits, flavored with herb mixtures, fruits, or other materials, and usually sweetened. The name derives from the Latin word to melt. ; Courvoisier, America's No. 2 selling cognac; Maker's Mark Maker's Mark is a hand crafted small batch type of bourbon whisky distilled in Loretto, Kentucky. When the famous T.W. Samuels family of distilling sold their distillery and their trademarks in the 1950s, those members of the family who wished to continue in the business , the original hand-crafted bourbon; and Beefeater beefeater yeoman of the English royal guard, esp. at the Tower of London; slang for Englishman. [Br. Culture: Misc.] See : Britain beefeater popular name for a Yeoman of the Guard or Yeoman Warder of the Tower of London. [Br. Hist. , the world's leading premium gin. Allied Domecq Spirits & Wine is part of Allied Domecq PLC, the London-based $7.33 billion international spirits and retailing group which also includes Dunkin' Donuts Sources: Dunkin' Donuts is an international coffee and donut retailer founded in 1950 in Quincy, Massachusetts, U.S. by William Rosenberg. Corporate Profile History , Baskin-Robbins and Togos, as well as restaurants, pubs and off-license retailers in the United Kingdom. Please enjoy our products responsibly. |
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