Batanga Signs Magazine Distribution Agreement with Source Interlink Companies.Business Editors, Entertainment Writers GREENSBORO, N.C.--(BUSINESS WIRE)--Feb. 7, 2003 Batanga Magazine Will Now Be Available at a Wide Variety of U.S. Bookstores and Retailers Batanga (www.batanga.com), America's largest Latin Internet radio Listening to audio broadcasts via the Internet. There are more than 4,000 broadcasts available on the Internet that can be streamed and played by a software media player in the computer or in a stand-alone Internet radio with the software built in. network and the publisher of Batanga Magazine, today announced a magazine distribution agreement with Source Interlink INTERLINK - A commercial product comprising hardware and software for file transfer between IBM and VAX computers. Companies (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : SORC), the leading provider of magazine information, front-end sales data and direct magazine distribution. Under the agreement, the popular Batanga Magazine will now be distributed to a wide variety of U.S. retailers via Source Interlink's direct magazine distribution division, International Periodical Distributors (IPD IPD Institut für Programmstrukturen und Datenorganisation IPD Investment Property Databank (UK) IPD Integrated Product Development IPD Intellectual Property Department IPD Invasive Pneumococcal Disease IPD Implicit Price Deflator ). IPD is the largest direct-to-retail magazine distributor to major bookstore chains and independent retailers, including Barnes & Noble, Borders, Tower Records, Sam Goody Sam Goody is a music and entertainment retailer in the United States and formerly in the United Kingdom. It is owned and operated by Musicland, which itself is owned by former rival Trans World Entertainment which also runs Suncoast Motion Picture Company and, until January 2006, , Virgin Megastore and Musicland, distributing over 5,000 publications to more than 8,000 retail stores. "We decided to pick-up Batanga Magazine primarily because of potential in this market. Latin Music & Entertainment is becoming increasingly popular and our hope is that Batanga Magazine will expand coverage over the coming year and become a category leader on the newsstand," said John Francis John Francis may refer to:
Batanga Magazine appeals to Hispanic youth and covers the burgeoning Latin music scene, interviewing artists such as the Queen of Salsa Celia Cruz Celia Cruz (October 21 1925 – July 15 2003) was an Afro-Cuban-American salsa singer who spent most of her career living in New Jersey, and working in the United States and several Latin American countries. , Colombia's soul-baring rock singer-songwriter Juanes, Mexico's norteno super star Pilar Montenegro, and Latin crossover super rockera, Shakira, who will appear on the cover of the February 2003 edition of Elle. Features on the icons of Latin music, reviews of the hottest new acts in Latin Rock and Pop and interviews with the stars of Mexican music give savvy readers the news variety they crave. Batanga Magazine also incorporates opinions and thoughts from 850,000 monthly U.S. Hispanic unique listeners of Batanga Internet radio. Magazine sections based on listener comments include the Batanga Top 10 charts and Dialogos Batangueros, personal insights into the theme of each issue. The Batanga online and print network is considered one of the best advertising opportunities for companies trying to reach Hispanics ages 14-34. Because of Batanga's targeted approach and high-quality content, a growing number of international companies including McDonald's, Coca-Cola, Ford Motor Company, Terra Lycos, Kraft, Miller Brewing Company Miller Brewing Company is the second largest American beermaker and is based in Milwaukee. It is owned by SABMiller. Miller owns breweries in Albany, Georgia; Chippewa Falls, Wisconsin; Eden, North Carolina; Fort Worth, Texas; Irwindale, California; Milwaukee, Wisconsin and , Toyota, and AT&T Wireless are now advertising throughout the network. Subscriptions to Batanga Magazine are available through the Batanga web site (www.batanga.com), which has 850,000 unique visitors each month. A complimentary 1-year subscription to the magazine, along with a Batanga T-shirt and bumper sticker, is provided to all individuals who join Club Batanga, the international online Latin music club that features high quality Internet radio sound, no pop-up ads, and popular Latin music videos. About Batanga Batanga is the leading media company that is exclusively focused on the growing population of young Hispanics in the United States Hispanics in the United States, or Hispanic Americans, are American citizens or residents of Hispanic ethnicity who identify themselves as having Hispanic Cultural heritage.[1] According to the 2000 Census, Hispanic Americans constitute roughly 12. . The company is using Latin music to reach US Hispanics between 12 and 34 years old. Batanga, which is now considered one of the best advertising channels for reaching young Hispanics, sells advertising, radio services, subscriptions, content syndication and marketing services. Batanga's customers and strategic alliances include McDonald's, Coca-Cola, Toyota, Miller Brewing, Kraft, Sears, United States Postal Service, Ford, HBO Hyperbaric oxygen therapy (HBO) A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber. Mentioned in: Ozone Therapy , Terra Lycos and the Navy. Headquartered in Greensboro, NC, the company recently completed an oversubscribed Refers to connecting more users to a system than can be fully supported if all of them were using it at the same time. Networks and servers are almost always designed with some amount of oversubscription, counting on the fact that everybody does not need the service simultaneously. round of funding from several prominent investors including Southern Capitol Ventures, The Atlantis Group, Tri-State Investment Group and Piedmont Angel Network. For more information, visit www.batanga.com or call 336-510-5595. About Source Interlink Source Interlink (NASDAQ: SORC) is the leading provider of magazine sales information and services to the publishing and retailing industries in North America, with more than 300 subscribers logging on daily to ICN ICN International Council of Nurses. , the Company's Interactive Communications Network. Source Interlink has exclusive access to the industry's only database of real-time store level data, which enables publishers and retailers to increase profits by tracking magazine sales and returns daily. For more information about Source Interlink, please visit http://icn.sorc-info.com. |
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