Bassett Furniture Announces National Advertising Campaign.BASSETT, Va. -- Bassett Furniture Bassett Furniture is a furniture manufacturer located in Virginia, USA. Bassett Furniture is one of the oldest furniture manufacturers in Virginia and has been producing hand crafted furniture for over 100 years. Industries, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : BSET BSET Bachelor of Science in Engineering Technology BSET Building Systems Engineering Technology BSET Berhampur School of Engineering and Technology ), a leading manufacturer and marketer of branded home furnishings, has announced plans to promote its new West End Collection using national television advertising and direct mail. The West End commercials (30 seconds) will run throughout the month of September on cable channels such as Style Network, E!, and HGTV HGTV Home and Garden Television . In addition, Bassett will be sending out nearly two million direct mail pieces to consumers' homes. The company will also continue the same message on its website. "The modern glamour of the West End Collection called for a sophisticated approach," said Michael Satterfield, Bassett's vice president of marketing. "For the last several months, Bassett has been learning more about its consumers. The West End commercials were developed based on findings from a comprehensive segmentation study we recently completed." The collection's clean lines are illustrated with a continuous, unbroken thread that flows through the entire spot. The black line traces the graceful curves of each piece, pausing only to write the words "glamour," "drama" and "sophistication so·phis·ti·cate v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates v.tr. 1. To cause to become less natural, especially to make less naive and more worldly. 2. ." Yet it's the music that really sets the tone. Reminiscent of a Henry Mancini pop composition, the whimsical whim·si·cal adj. 1. Determined by, arising from, or marked by whim or caprice. See Synonyms at arbitrary. 2. Erratic in behavior or degree of unpredictability: a whimsical personality. piece immediately lends timeless glamour, setting the pace for the ever-present black thread. West End broadcast and print art was created by Bassett's Marketing Group in conjunction with Atlanta-based agency, Frederick/Swanston. Bassett Furniture Direct stores feature model living rooms, dining rooms, bedrooms and home offices that show clearly the quality and versatility of the Bassett line. Knowledgeable sales people help with design ideas and fabric choices, and coffee bars add to the comfortable, welcoming ambiance am·bi·ance also am·bi·ence n. The special atmosphere or mood created by a particular environment: "The noir ambience is dominated by low-key lighting . . . . There are currently 127 Bassett Furniture Direct stores across the country. West End media is available to Bassett Furniture Direct stores for advertising and marketing in their local markets. Additionally, the brand is supported by in-store promotions and merchandising; direct mail pieces; and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . About Bassett Furniture Bassett Furniture Industries, Inc. (NASDAQ: BSET), is a leading manufacturer and marketer of high quality, mid-priced home furnishings. With more than 125 Bassett Furniture Direct stores, Bassett has leveraged its strong brand name in furniture into a growing network of licensed stores that focus on providing consumers with a friendly environment for buying furniture and accessories. The most significant growth vehicle for Bassett continues to be the Company's dedicated retail store program. Bassett's retail strategy encompasses affordable custom-built furniture that is ready for delivery in the home within 30 days. The stores also feature the latest on-trend furniture styles, more than 1,000 upholstery upholstery, general term for household fittings, hangings, curtains, cushions, and covers. It refers to stuffed, padded, and spring-cushioned furniture, such as chairs and sofas, or to the usually decorative materials and fabrics that cover them. fabrics, free in-home design visits, and coordinated decorating accessories. For more information, visit the Company's website at www.bassettfurniture.com. |
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