Bass Pro Shops Selects Tag-It Pacific as Single-source Provider of Trim and Packaging Requirements.

LOS ANGELES--(BUSINESS WIRE)--March 22, 1999--

- Relationship Underscores Tag-It's Strategy to Provide One-Stop

Customer Solutions -

Tag-It Pacific, Inc. (AMEX: TAG), one of the world's leading single-source providers of brand identity programs and logistics and distribution systems to the apparel and licensed consumer product industries, announced today that Bass Pro Shops Inc. has awarded Tag-It a single-source contract to manage the trim program, including hang tags, woven labels and patches, for Bass Pro Shops' apparel lines. Tag-It will also provide specialty packaging and product solutions to Bass Pro Shops as well as its proprietary, web-based Tag-It Turnkey(TM) logistic and inventory management solution. The Bass Pro Shops account will be managed out of Tag-It's Los Angeles facilities.

Bass Pro Shops is a leading provider of apparel, equipment and supplies for outdoor recreation including hunting and fishing. The Company operates a major mail order catalogue business as well as five super-stores in the Midwest and Florida. The Company's 300,000 square-foot Springfield, MO flagship store is a worldwide sportsmen's destination that was visited by more than four million people in 1998. Some of the Company's products are also sold in outdoors retailers around the country.

Tag-It Pacific Chief Executive Officer, Colin Dyne, commented, "Our relationship with Bass Pro Shops takes full advantage of the broad range of products and services we have assembled over the past year, including our recently launched Tag-It Turnkey web-based management program.

"By providing one-stop trim and packaging solutions, we aim to streamline our customers' trim management programs and reduce their costs. In addition, we are offering selected customers our easy-to-use, flexible management program, Tag-It Turnkey, that allows them to manage and view all aspects of their trim and packaging programs from design through assembly and final delivery. It is Tag-It's strategy to use our unique capabilities and cutting-edge information technology as a competitive edge to grow our share of the market. The Bass Pro Shops relationship not only demonstrates industry interest in what we are doing, but it also moves Tag-It into a new market sector."

Tag-It also announced that it has secured contracts to provide trim to the Limited, Inc. (NYSE: LTD) for its blue jeans production as well as tags and woven labels to the Limited's Lerners division. Tag-It also recently secured an eyewear and snow goggle packaging contract with Arnette, a unit of Bausch & Lomb Inc.(NYSE:BOL).

Tag-It Pacific is a single-source provider of complete brand identity programs and distribution and logistics systems to manufacturers of fashion driven apparel and to the licensed consumer product industries. The Company designs and produces high quality paper-wrapped, metal and injection-molded boxes, woven and leather labels, paper-hanging and bar-coded tags, metal jeans buttons and custom shopping bags. Tag-It Pacific also designs and/or manufactures products for a variety of major brand and private label oriented companies including Tarrant Apparel, Guess?, Calvin Klein, Tommy Hilfiger, Sony Signatures, Warner Bros. and Carol Little, among others.

Forward-Looking Statement Disclosure

With the exception of the historical information, the matters discussed above include forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Act of 1934, as amended. All forward looking statements are subject to a number of risks and uncertainties as described in the Company's most recently filed Quarterly Report on Form 10-KSB, which should be read in conjunction herewith and may be obtained from Tag-It Pacific's Investor Relations Department. The Company expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any statement herein or to reflect any change in the Company's expectations or any change in events, conditions or circumstances on which any such statement is based.

Editors' note: Bass Pro Shops was profiled in the Business Day section of The New York Times on Saturday, March 20, 1999.