Bass Pro Shops Sees Immediate Success With On-Site Ratings and Reviews from Bazaarvoice; America's Most Popular Outdoor Retailer Helps Online Shoppers by Enabling Customers to Share Authentic and Relevant Product Opinions.AUSTIN, Texas -- Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today announced that Bass Pro Shops Bass Pro Shops is a privately held sporting goods and outdoor goods store headquartered in Springfield, Missouri. The original Outdoor World store, referred to as the "Grand Daddy" is located at the corner of Sunshine and Campbell in Springfield. has rolled out customer ratings and reviews on www.basspro.com. The new functionality, provided as a hosted and fully managed service by Bazaarvoice and implemented in less than 60 days, allows Bass Pro Shops to supplement its existing outdoor content library of editorial reviews, gear guides, and video clips A short video presentation. with consumer-generated reviews for any of their 75,000 items available online. "Our customers are involved with the Bass Pro Shops brand way beyond simply shopping at a store or on the site," said David Seifert, director of operations, direct marketing, at Bass Pro Shops. "Our strong community and wealth of content really set us apart from other outdoor retailers. Our Outdoor Library has been built up to over 3,000 pieces of written and video content. Now, with Bazaarvoice, we can offer a way to tap our most influential and opinionated o·pin·ion·at·ed adj. Holding stubbornly and often unreasonably to one's own opinions. [Probably from obsolete opinionate : opinion + -ate1. customers for the benefit of our entire customer base." Bass Pro Shops has invested heavily in its community, and features editorial reviews and video clips on every category page. The company has also run thriving chat rooms on its site for the past 6 years. Bass Pro Shops has found that usage of outdoor articles, gear guides, and editorial reviews has gone up significantly, leading the retailer to conclude that its customers remained hungry for even more product information. Bass Pro Shops understood that its community was a critical source of authentic and credible product information on items ranging from its most popular sellers to items with less sales and a lack of research in the marketplace. With a fully managed solution from Bazaarvoice, Bass Pro Shops re-visited its vision of rolling out customer ratings and reviews, a plan that had been scuttled in the past by the extensive resources needed to develop the software and manage the community. Bazaarvoice provides Bass Pro Shops with a fully managed and hosted customer ratings and review solution that combines outsourced technology, community management services, analytics, and syndication. Bass Pro Shops implemented Bazaarvoice in less than 2 months with very little IT involvement. The look and feel of the reviews are completely consistent with the site, and the reviews integrate with the retailer's existing log-in system. As Bass Pro Shops has begun to promote the review community through email and rotating ro·tate v. ro·tat·ed, ro·tat·ing, ro·tates v.intr. 1. To turn around on an axis or center. 2. banners, the business impact of customer ratings and reviews has become immediately apparent. Weekly reports contain analysis of review content and trends, and provide a business-level snapshot (1) A saved copy of memory including the contents of all memory bytes, hardware registers and status indicators. It is periodically taken in order to restore the system in the event of failure. (2) A saved copy of a file before it is updated. of the customer voice for the Bass Pro Shops merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. team to better identify successful or under-performing products on the site. Reviews will soon be integrated into on-site search results as well. About Bazaarvoice Based in Austin, Texas, Bazaarvoice offers outsourced technology, community management services, analytics, and syndication to encourage and harness word of mouth marketing, and bring it closer to a company's brand and customer experience. The company's flagship hosted and fully managed customer ratings and review service allows businesses to enable, encourage, and analyze customer ratings and reviews on their website. With Bazaarvoice, companies can empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems their customers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Clients like CompUSA, Overstock.com, and PETCO benefit from a credible and reliable customer-to-customer community, without having to delve into complex IT work or the laborious la·bo·ri·ous adj. 1. Marked by or requiring long, hard work: spent many laborious hours on the project. 2. Hard-working; industrious. process of community management. Bazaarvoice is a winner of the "Red Herring Red Herring A preliminary registration statement that must be filed with the SEC describing a new issue of stock (IPO) and the prospects of the issuing company. Notes: 100 North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. " award by Red Herring magazine. For more information, please visit the company's website at www.bazaarvoice.com or email info@bazaarvoice.com. About Bass Pro Shops Unequaled in their award-winning concept and design, Bass Pro Shops current 33 destination retail stores attract some 78 million people annually. Bass Pro Shops, also a major Internet and catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. retailer, is headquartered in Springfield, Mo. |
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