Bass Hotels &Resorts Appoints in2 as Online Agency of Record; Industry Giants Join Forces.Business Editors ATLANTA--(BUSINESS WIRE)--Jan. 25, 2000 in2 Inc., a subsidiary of TMP TMP (thymidine monophosphate): see thymine. Worldwide (Nasdaq:TMPW; ASX ASX See: Australian Stock Exchange : TMP), the leading provider of global recruitment solutions including the leading Internet career portal, Monster.com and the world's largest yellow pages advertising agency, announced today that global hotel corporation Bass Hotels &Resorts, Inc. (LON LON Longitude LON League of Nations LON Local Operating Network LON Labyrinth of Nightmare (Yu-Gi-Oh cards) LON Launch on Need (International Space Station) LON London - All Airports :BAS BAS abbr. 1. Bachelor of Agricultural Science 2. Bachelor of Applied Science ; NYSE NYSE See: New York Stock Exchange :BAS (ADRs)), has named in2 as their interactive agency of record. Based in Atlanta, Bass Hotels &Resorts, owns, operates or franchises more than 2,800 hotels internationally, including Crowne Plaza This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. Hotels and Resorts, Inter-Continental Hotels and Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, and Staybridge Suites. TMP Worldwide's Interactive Division has worked with Holiday Inn Hotels &Resorts for the past year. The addition of in2 will further strengthen an already successful partnership. &uot;We are very excited to be working with Bass Hotels &Resorts on an ongoing basis and look forward to making them a dominant presence on the web,&uot; stated James Healy, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of in2. The Bass Hotels &Resorts account, which will be handled by in2's Atlanta office, underscores TMP's recent ranking by Adweek as the 7th largest Interactive advertising agency (www.adweek.com/iqinteractive/iq_18c.asp) in the U.S., further reinforcing TMP Interactive's commitment to online excellence. &uot;We're delighted to make our partnership with in2 official,&uot; announced Eric Pearson, Vice President of E-Commerce for Bass Hotels &Resorts. &uot;Their ability to successfully translate our brick and mortar See bricks and mortar. marketing strategies online pulled them ahead of the competition. We expect them to help position us in the forefront of the hotel industry on the Internet.&uot; About in2 A subsidiary of TMP Worldwide Inc., in2 is a full service interactive agency as well as a marketing technologies specialist, with opt-in email, ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). tracking systems, custom sweepstakes, contests, referral programs, and points systems all created in-house. With offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , San Francisco, Atlanta and London, in2 is currently the lead agency online for iVillage.com, Pets.com, StarMedia, ABC News, Bell Atlantic Mobile, Hardware.com and CVS (1) (Concurrent Versions System) A version control system for Unix that was initially developed as a series of shell scripts in the mid-1980s. CVS maintains the changes between one source code version and another and stores all the changes in one file. .com. in2's advertising performance software, ClickMaps (www.clickmaps.com), is used to develop the most effective advertising solution both on and offline. About TMP Worldwide Founded in 1967, TMP Worldwide, now with more than 6,400 employees in 25 countries, is the on-line recruitment leader, the world's largest recruitment advertising agency network, and one of the world's largest search and selection agencies. TMP Worldwide, headquartered in New York, is also the world's largest yellow pages advertising agency and a provider of direct marketing services. The company's clients include more than 90 of the Fortune 100 and more than 450 of the Fortune 500 companies. About Bass Hotels &Resorts Bass Hotels &Resorts(SM), the hotel business of Bass PLC of the United Kingdom, operates or franchises more than 2,800 hotels and 460,000 guest rooms in more than 90 countries and territories. The following are some of the service marks owned by Bass Hotels &Resorts, Inc., its subsidiaries or affiliates: Holiday Inn(R), Crowne Plaza(R), Holiday Inn Express(R), Holiday Inn Select(R), Holiday Inn Garden Court(SM), Holiday Inn SunSpree(R) Resorts, Staybridge Suites (SM), Holidex(R), Priority Club(R) Worldwide, Inter-Continental(R), Forum(R) and Six Continents Club(R). Bass Hotels &Resorts, Inc. offers information and reservations capability on its pages on the World Wide Web of the Internet - www.holiday-inn.com for Holiday Inn hotels, www.hiexpress.com for Holiday Inn Express hotels, www.crowneplaza.com for Crowne Plaza Hotels and Resorts, www.staybridge.com for Staybridge Suites, and www.interconti.com for Inter-Continental Hotels and Resorts. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion