Baskin-Robbins turns to cybercitizens to name new presidential ice cream flavors.GLENDALE, Calif.--(BUSINESS WIRE)--May 24, 1996--With the presidential race heating up, Baskin-Robbins is turning to the cybercitizens of America Online See AOL. to create a name for each of two new Presidential Flavorite ice creams that will be introduced this fall as the company's October Flavors Of The Month. The two flavors are based on the real-life favorite tastes of President Clinton and likely Republican Party Presidential nominee In United States politics and government, the phrase presidential nominee has two distinct meanings. The first is somebody chosen by the primary voters and caucus-goers of this party to be the party's nominee for President of the United States. Bob Dole. The Republican Presidential Flavorite features just the "right" amount of chunky peanut butter ribbon in a "majority" of rich chocolate ice cream. The Democratic Presidential Flavorite boasts a "fair and just" amount of creamy vanilla ice Robert Matthew Van Winkle (born October 31, 1968), better known as Vanilla Ice, is a Grammy Award nominated, American Music Award winning American rapper and actor known mostly for the 1990 single "Ice Ice Baby. cream with "liberal" portions of Baby Ruth(R) candy bar pieces throughout. The month-long contest, which begins May 25, will be hosted by ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. Online Classroom on America Online and will award two all-expense-paid trips to Washington, D.C., during the Inaugural week next January to the contestants submitting the winning Republican and Democratic flavor names. To participate in this electoral contest, members of America Online can access the Baskin-Robbins Presidential Flavorites venue by using the keyword "Baskin-Robbins" or by linking to the contest from other popular America Online venues including ABC News
ABC News is a division of American television and radio network ABC, owned by The Walt Disney Company. Its current president is David Westin. in Focus, ABC Jokes and the America Online contests venue. Upon arriving at the online site, participants will enjoy a graphically exciting and user-friendly multi-screen environment which offers a detailed description of the contest, rules and prizes. Participants will also benefit from a "hassle-free" online entry form. The two winning names will be selected in July. These Presidential Flavorites ice creams will be available at Baskin-Robbins stores in October. In conjunction with the general election in November, Baskin-Robbins will track sales of the two Presidential Flavorite ice creams to gauge how well the people's taste in ice cream matches up against their taste for the real candidates. "This is the most innovative way Baskin-Robbins has ever named ice cream in its 51 years of serving America's favorite frozen treat," said Julie Weeks, director of corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. for Baskin-Robbins. "In the spirit of fun and politics, this is one election where we're anticipating a strong voter turn out!" Baskin-Robbins, headquartered in Glendale, Calif., is the world's largest chain of ice cream specialty stores, with more than 5,000 retail stores in 47 different countries. Each year, more than 100 ice cream flavors rotate in the Baskin-Robbins stores. In addition to its many ice cream flavors, Baskin-Robbins is the second largest retailer of frozen yogurt in the nation, rotating more than 70 different flavors. CONTACT: Baskin-Robbins, Glendale Julie Weeks or Catherine Tornero, 818/956-0031 or Porter/Novelli, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. Gerry Tschopp or Jim Olson Jim Olson (b. 1940) is the founding principal of the Seattle-based firm Olson Sundberg Kundig Allen Architects. He is best known for residential design, often for art collectors, though his designs have also included museums, commercial spaces and places of worship. , 310/444-7000 |
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