Baskin-Robbins reports that it has expanded the duties of marketing director Carlos Nunez by choosing him to lead the chain's Hispanic-marketing efforts in the United States.
Baskin-Robbins Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irv Robbins in 1945 in Glendale, California. It claims to be the world's largest ice cream franchise, with more than 5,600 locations, 2,800 of which are located in the United States. reports that it has expanded the duties of marketing
director Carlos Carlos, prince of the Asturias Carlos, 1545–68, prince of the Asturias, son of Philip II of Spain and Maria of Portugal. Don Carlos, who seems to have been mentally unbalanced and subject to fits of homicidal mania, was imprisoned by his father in Nunez Nunez may refer to: - Núñez (Spanish surname)
- Nunez, Georgia
- Alcide Nunez
- Emilio Nuñez
by choosing him to lead the chain's
Hispanic-marketing efforts in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Before joining the
chain in January, Nunez was Burger King's director of marketing for
the Latin America/Caribbean region and also worked for Burgerville, Yum
Brands/Tricon Global Restaurants, and Pepsi, among others. In addition
to his new responsibilities, he will continue in his role as
Baskin-Robbins' director of marketing for the Americas, Europe, the
Middle East and consumer insights.
COPYRIGHT 2008 Ice Cream Reporter
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008 Gale, Cengage Learning. All rights reserved.
|
|
Reader Opinion