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Baskin-Robbins in big Shrek's promotion.



Baskin-Robbins is participating in an eight-week nationwide promotional partnership with DreamWorks to support the Nov. 2 DVD/VHS release of the hit movie, Shrek. Through the end of the year, Baskin-Robbins is offering a limited-time Shrek flavor, sundaes, and ice cream cakes in participating stores. In addition, Baskin-Robbins' ice cream will be a featured prize on the Instant Win Game Card included on every DVD/VHS of Shrek as well as other DreamWorks' family titles including The Prince of Egypt, Antz, Joseph, King of Dreams, The Road to El Dorado El Dorado, legendary country of South America
El Dorado (ĕl`dərä`dō, –rā`–) [Span.,=the gilded man], legendary country of the Golden Man sought by adventurers in South America.
, and Chicken Run.

"Our partnership with DreamWorks' theatrical release of Shrek was the largest promotional campaign to date for Baskin-Robbins," said Joe Adney, Baskin-Robbins Director of Marketing. "Shrek charmed both parents and children alike, and we are delighted to team up with DreamWorks once again for the DVD/VHS release of Shrek as it offers the perfect encore to a fairytale success."

Making its second storybook sto·ry·book  
n.
A book containing a collection of stories, usually for children.

adj.
Occurring in or resembling the style or content of a storybook: storybook characters; a storybook romance.
 appearance, Baskin-Robbins' November flavor of the month, Shrek'd-Out Chocolate Mint, was first introduced for the theatrical release of Shrek in May. The flavor features a combination of white mint mousse ice cream loaded with five different Shrek character chocolate pieces filled with green-mint goo: Shrek, Princess Fiona, Donkey, Dragon and Lord Farquaad.

In addition to the November flavor of the month, participating Baskin-Robbins locations are also featuring Shrek's Hot Sludge Sundae, a combination of Oreo Cookies 'n Cream ice cream, hot fudge Hot Fudge, a.k.a. The Hot Fudge Show, was an American children's television series that aired in syndication from 1976 to 1980. The series was produced in Detroit at WXYZ-TV. , crushed chocolate cookies, whipped cream and squiggly squig·gle  
n.
A small wiggly mark or scrawl.

intr.v. squig·gled, squig·gling, squig·gles
1. To squirm and wriggle.

2. To make squiggles.
 gummy gummy

an old sheep that has lost all of its incisor teeth.
 worms; and Shrek Freeze Frame freeze frame

a facility on an ultrasound machine which permits an image to be held on a screen.
 Cake, featuring an image of Shrek and Donkey framed by sunflowers. Cakes can be made with the available ice cream flavor of choice combined with chocolate or vanilla cake.
COPYRIGHT 2001 Ice Cream Reporter
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001 Gale, Cengage Learning. All rights reserved.

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Publication:Ice Cream Reporter
Date:Nov 20, 2001
Words:280
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