Baskin-Robbins in big Shrek's promotion.
"Our partnership with DreamWorks' theatrical release of Shrek was the largest promotional campaign to date for Baskin-Robbins," said Joe Adney, Baskin-Robbins Director of Marketing. "Shrek charmed both parents and children alike, and we are delighted to team up with DreamWorks once again for the DVD/VHS release of Shrek as it offers the perfect encore to a fairytale success."
Making its second storybook appearance, Baskin-Robbins' November flavor of the month, Shrek'd-Out Chocolate Mint, was first introduced for the theatrical release of Shrek in May. The flavor features a combination of white mint mousse ice cream loaded with five different Shrek character chocolate pieces filled with green-mint goo: Shrek, Princess Fiona, Donkey, Dragon and Lord Farquaad.
In addition to the November flavor of the month, participating Baskin-Robbins locations are also featuring Shrek's Hot Sludge Sundae, a combination of Oreo Cookies 'n Cream ice cream, hot fudge, crushed chocolate cookies, whipped cream and squiggly gummy worms; and Shrek Freeze Frame Cake, featuring an image of Shrek and Donkey framed by sunflowers. Cakes can be made with the available ice cream flavor of choice combined with chocolate or vanilla cake.
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|Publication:||Ice Cream Reporter|
|Date:||Nov 20, 2001|
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