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Basketball Star Yao Ming Goes Wireless With Game Publisher Sorrent; Yao Ming Featured in New Basketball Video Game For Wireless Phones in China.


Business Editors/High-Tech Writers

SHANGHAI, China--(BUSINESS WIRE)--Jan. 7, 2003

At the Motorola MotoCoder developer's conference held this week in Shanghai, China, Chinese basketball star Yao Ming
This is a Chinese name; the family name is Yao (姚).


Yao Ming (Chinese: 姚明; Pinyin: Yáo Míng 
 and Sorrent, a leading creator and publisher of games for wireless devices, announced that they have joined forces to develop a Yao Ming-branded basketball game. Under terms of the agreement, Sorrent will develop and publish a wireless basketball game featuring Yao Ming. Yao Ming Basketball by Sorrent is expected to be available in China the first half of 2003.

"Wireless phones and wireless entertainment are very popular in China," said Yao Ming. "I've always loved video games See video game console. . My partnership with Sorrent, who has created some of the best sports games for wireless phones in the US, allows me to be a part of the creative process for the development of the Yao Ming Basketball game in China."

China has the world's largest wireless subscriber base with 200 million users. Video games are also very popular in China, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 an Ipsos-Reid study; China has the highest percentage of online gamers in the world with over 60% of the online subscriber base playing games online. Yao Ming Basketball by Sorrent will combine the best of both worlds, by delivering a fast-paced wireless game experience with 3D rendered animations and fast paced two-on-two action. Yao Ming's likeness, including his characteristic playing style, will be incorporated into the game.

"Yao is a phenomenal player with a huge following in his homeland China and growing popularity in the US," said Isaac Babbs, president of Sorrent. "Partnering with Yao Ming in China is an exciting opportunity for Sorrent as we continue to establish ourselves as a leading wireless sports games and entertainment provider on a global basis."

"Yao Ming is one of the most exciting and charismatic players I've seen in years," said Ronnie Lott Ronald Mandel "Ronnie" Lott (born May 8, 1959) is a former American football player who starred as a cornerback, free safety and strong safety in college football and the NFL. , NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
 Hall of Famer, managing member of Champion Ventures and a Sorrent advisor. "Sorrent's game, based on Yao, will bring the rush of on-the-court action to wireless phones giving Chinese fans a new way to connect to the sport of basketball"

This is Yao Ming's first partnership agreement since entering the NBA NBA
abbr.
1. National Basketball Association

2. National Boxing Association

NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (=
 and Yao Ming is the first professional athlete to enter video gaming video gaming
n.
1. Gambling by means of interactive games of chance played on a video screen.

2. The playing of video games.
 through the wireless platform. "It's definitely a sign of the times A Sign of the Times was a 1966 single by Petula Clark. Written by Tony Hatch, the uptempo pop number juxtaposed Clark's driving vocals with a powerful brass section. She introduced the tune on the Ed Sullivan Show on February 27, 1966. ," said Marc Naddell, Director of the Global MotoCoder program for Motorola. "Wireless is an exploding channel for communications and entertainment -- and we are committed to spurring wireless innovation."

Yao Ming Basketball by Sorrent will be available in Greater China including Mainland China, Taiwan, Hong Kong, and Singapore in the first half of 2003.

About Sorrent

Sorrent is a leading creator and publisher of connected, interactive games for wireless and Internet-capable devices. With its proprietary convergent game platform, Convergence Everywhere Live(TM), Sorrent allows both mobile and land-based hardware to communicate simultaneously via the Internet. Sorrent games are produced by Sorrent Studios and marketed in partnership with global brands such as FOXSports.com, The X-Files and Yao Ming. Currently, Sorrent games are available on major US wireless carriers including AT&T, Cingular, Nextel, Sprint and Verizon. Sorrent has set the standard for wireless sport games with its solo and multiplayer games that are connected, persistent and convergent. Headquartered in San Mateo, California San Mateo is a city in San Mateo County, California, in the San Francisco Bay Area. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south. , Sorrent is funded by NEA NEA
abbr.
1. National Education Association

2. National Endowment for the Arts

NEA (US) n abbr (= National Education Association) → Verband für das Erziehungswesen
 and Sienna sienna: see ocher.  Ventures. For more information, visit www.sorrent.com.

About Motorola

Motorola, Inc. is a global leader in providing integrated communications and embedded electronic solutions. Sales in 2001 were $30 billion. For more information, visit www.motorola.com. More information on the MotoCoder developer program can be found at www.motorola.com/developers/wireless.

Sorrent and We Create. You Play. Everywhere. are trademarks of Sorrent, Inc. All other trademarks are the property of their respective owners.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:9CHIN
Date:Jan 6, 2003
Words:626
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