Basic Investors Inc. Begins Making Market in Publicly Traded Common Stock of Senior Care Industries.

Business Editors

LAGUNA BEACH, Calif.--(BUSINESS WIRE)--Aug. 14, 2001

Basic Investors, Established Since 1956, Has More Than 30 Retail

Brokers

Senior Care Industries Inc. (OTCBB:SENC), a company that is moving to become one of the largest builders of high quality, affordable senior citizen housing in the Western United States, today announced that Melville, N.Y. (Long Island)-based Basic Investors Inc. (CRD No. 1187) will make a market in Senior Care's common stock.

Richard Belz, vice president of Basic Investors said, "We are pleased to be working with Senior Care, as we are confident that we may have a good opportunity to increase its visibility in the investment community."

John W. Cruickshank, senior vice president of Senior Care, added, "Basic Investors now becomes one of 18 market makers in our publicly traded common stock; we are pleased that Basic Investors has chosen to make a market in Senior Care in order to further expand our market presence."

About Basic Investors

Basic Investors specializes in trading, retirement services and fixed income services. Products offered are U.S. government securities, tax-free municipal securities, unit investment trusts, zero coupon bonds, variable annuities, mutual funds and pension plans. Basic Investors is a member of the NASD and MSRB. Basic Investors can be reached at 888/940-0909.

About Senior Care Industries

Senior Care Industries is a specialty real estate development firm constructing a focused portfolio of real estate uniquely designed and located to meet the needs of a growing senior citizen population. The company develops and constructs age-restricted projects that are on the cutting edge of design and efficiency.

In the future, Senior Care may acquire assisted living centers for seniors. Senior Care continues to actively seek land for development or existing large apartment complexes that can be converted to senior housing. For additional information, see www.seniorcareind.com.

Forward-Looking Statements: This news release contains certain "forward-looking" statements within the meaning of the Private Securities Litigation Reform Act of 1995, which provides a new "safe harbor" for these types of statements. To the extent statements in this news release involve, without limitation, product development and introduction plans, the company's expectations for growth, estimates of future revenues, expenses, profits, cash flow, balance sheet items, sell-through or backlog, forecasts of demand or market trends for the company's product categories and for the industries in which the company operates, or any other guidance on future periods, these statements are forward-looking statements. Senior Care does not assume any obligation to update forward-looking statements.

For more information, readers may contact Tom Gavin at Investor Relations Network at 909/279-8884 or [e-mail].

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