Basho Strategies Launches the Basho Public Workshops.

BURLINGTON, Mass. -- Basho Strategies, Inc., an international sales training firm that empowers organizations and individuals to achieve immediate and extraordinary sales results, today announced the kickoff of its Public Workshop series on Monday, January 24, 2005. These unique seminars, limited to a small number of participants, will enable attendees to immediately impact their sales performance by focusing on the fundamental strengths necessary to reach their sales goals. E[acute accent]The first workshop, entitled Prospecting 101: "Your Source of Endless Leads and Prospects," will focus on identifying and managing the sales process, discovering over 50 new lead sources, learning how to gain an immediate response to cold calls and developing a personal elevator pitch that will inspire rapport on the first call. This is the first of the series that will also include: Your Sales Presentation: "A Winning Call, Every Call," Closing Your Deals: "Your Key to an Effortless Negotiation," and To Coach or To Lead: "Your Introduction to Sales Management." E[acute accent]"In addition to our corporate sales and sales management programs, we have seen a huge demand for our training on a more personal level," said M. Jeffrey Hoffman, President and CEO of Basho Strategies. "Whether you are a seasoned veteran looking to improve your skills, a sales professional just beginning your career or an entrepreneur seeking new customers, our public workshops will provide the tools you need to be successful." E[acute accent]The upcoming workshop will take place at Basho Strategies' corporate headquarters on January 24 from 8:30 AM until 5:00 PM. For further details about this event, please visit our website at http://www.bashostrategies.com/public_workshops/prospecting.asp or contact us at [phone].

E[acute accent]About Basho Strategies, Inc.

E[acute accent]Basho Strategies provides a revolutionary approach to sales training for those organizations and individuals who desire immediate and measurable results. Through our exclusive pipeline management program, "The Seven Basho Strategies," we address the entire sales pipeline by concentrating on a series of powerful sales and sales management techniques that focus on self-reliance and tactical execution. Once employed, our clients enjoy the lasting impact of a unique training program that dramatically empowers their sales teams to take control of the sales process and achieve extraordinary sales results. E[acute accent]For more information about Basho Strategies, please call [phone] or visit us on the Web at www.bashostrategies.com.