Basho Strategies Announces Kickoff of Executive Breakfast Series.BURLINGTON, Mass. -- Basho Strategies, Inc., a unique sales training firm that empowers organizations to achieve immediate and extraordinary sales results, today announced the kickoff of its Executive Breakfast Series with its first Boston First Boston Corporation was a New York-based investment bank, founded in 1932 and acquired by Credit Suisse in 1988, when it became 'CS First Boston'. Globally referred to as Credit Suisse First Boston after 1996, the First Boston part of the name was phased out in 2006. event to take place on September 23, 2004. These exclusive events will provide participants with an inside view of the powerful impact that the Basho Strategies training program has had on its clients by presenting a "live case study" presentation. The first Executive Breakfast will focus on a case study featuring Akamai Technologies Akamai Technologies, Inc. (NASDAQ: AKAM) is a company that provides a distributed computing platform for global Internet content and application delivery, headquartered in Cambridge, Massachusetts. , Inc. M. Jeffrey Hoffman, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Basho Strategies, along with Brad Rinklin, Director of Sales Productivity for Akamai, will discuss how Basho Strategies enabled Akamai's sales team to advance the sales cycle by taking control of the negotiation process and successfully defeating the competition they faced from a low-cost competitor. Attendees will learn first-hand how the Basho Strategies disciplines and techniques were introduced and immediately put into practice. "We are very excited about the response we are receiving for our Executive Breakfast Series," said M. Jeffrey Hoffman, President and CEO of Basho Strategies. "Sales training is a critical component for any organization that strives to be a leader in its industry, and this case study will not only detail the practices and techniques that were employed at Akamai, but will also present the associated return on investment, enabling executives to make the most informed decision when addressing their training requirements." "We are proud to join Basho Strategies in their effort to introduce their revolutionary sales training programs to the New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. business community," said Brad Rinklin, Director of Sales Productivity for Akamai. "Since our training, several of our sales teams saw an immediate sales increase of over 25%. More importantly, Akamai has enjoyed successive quarters with record-setting revenues, and we can point to Basho Strategies as one of the direct reasons for this success." The upcoming Executive Breakfast will take place at the Boston Marriott Copley Place Copley Place is an enclosed shopping mall located in the Back Bay section of Boston, Massachusetts. It is part of a complex that includes office buildings, two hotels, and a parking garage. on September 23 from 7:30 AM until 9:30 AM and is by invitation only. For further details about this event, please visit our website at http://www.bashostrategies.com/news_events/exec_breakfast_series.asp or contact us at (781) 685-4959. About Akamai Technologies, Inc. Akamai(R) is the global leader of distributed computing (1) The use of multiple computers networked throughout a wide geographical area, or the world via the Internet, in order to solve a single problem. See grid computing. (2) The use of multiple computers in an enterprise rather than one centralized system. solutions and services, making the Internet predictable, scalable, and secure for conducting profitable e-business. The Akamai on demand platform enables customers to easily extend their Web operations Web operations is a domain of expertise within IT systems management that involves the deployment, operation, maintenance, tuning, and repair of web-based applications. With the rise of web technologies since mid-1995, specialists have emerged that understand the complexities of - with full control - anywhere, anytime, without the cost of building out infrastructure. Headquartered in Cambridge, Massachusetts This article is about the city of Cambridge in Massachusetts. For the English university town, see Cambridge, England. For other places, see Cambridge (disambiguation). Cambridge, Massachusetts is a city in the Greater Boston area of Massachusetts, United States. , Akamai serves hundreds of today's most successful enterprises and government agencies around the globe. Akamai is The Business Internet. For more information, visit http://www.akamai.com. About Basho Strategies, Inc. Basho Strategies provides a revolutionary approach to sales training for those organizations that desire immediate and measurable results. Through our exclusive pipeline management program, "The Seven Basho Strategies," we address the entire sales pipeline by concentrating on a series of powerful sales and sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a techniques that focus on self-reliance and tactical execution. Once employed, our clients enjoy the lasting impact of a unique training program that dramatically empowers their sales teams to take control of the sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. and achieve extraordinary sales results. The headquarters for Basho Strategies, Inc. is located in Burlington, Massachusetts, with regional offices in San Francisco and London. For more information about Basho Strategies, please call (781) 685-4959 or visit us on the Web at www.bashostrategies.com. |
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