Basel Cellars Signs Agreements for New Regional Distribution of Vierra Vineyards Brand.Lifestyle Editors WALLA WALLA Walla Walla (wŏl`ə wŏl`ə), city (1990 pop. 26,478), seat of Walla Walla co., SE Wash., at the junction of the Walla Walla River and Mill Creek, near the Oregon line; inc. 1862. , Wash.--(BUSINESS WIRE)--April 4, 2003 Basel Cellars Estate Winery has signed distribution deals for its Vierra Vineyards 2003 Spring Release with two separate companies. Cordon Selections will oversee deliveries for Seattle and Western Washington
Western Washington is a region of the United States defined as that part of Washington west of the Cascade Mountains. . For Eastern Washington
"I feel that the new releases of Vierra wines are singly the most exciting thing to come out of Washington in the last 5 years," said Matt Mabus, owner of Cordon Selections. "The quality versus price ratio is unreal!" "We're excited to be able to offer two great wines for our Spring Release through these prestigious distributors," said Greg Basel. "We want Vierra Vineyards to be recognized as one of the top brands in the Northwest and this is a big step toward realizing that goal. Thanks to these superb wines that our winemaker Trey Busch has created, I expect Vierra Vineyards to soon establish a competitive standard for our industry. Trey is really helping us to live up to our Vierra mission statement, which is simply to craft quality wines and offer them at value pricing For the strategic management concept, see . In public roads and transport, value pricing or road pricing is the practice of raising funds by charging users directly rather than via taxation. ." The Vierra wines are 2001 vintage and include a Cabernet Franc Cabernet Franc is one of the major varieties of red wine grape in Bordeaux. It is mostly grown for blending with Cabernet Sauvignon and Merlot in the Bordeaux style, but is also vinified alone, particularly in Chinon in the Loire. based Bordeaux-style blend that Basel Cellars refers to as Claret claret: see wine. . It is a Columbia Valley This article refers to the valley in British Columbia. For the United States wine appellation, see Columbia Valley AVA The Columbia Valley is a valley made by the Columbia River between the town of Golden and the Canal Flats. blend featuring 50% cabernet franc, 30% cabernet sauvignon and 20% merlot. The syrah was developed from Spoffard Station and Patina Vineyards in the Walla Walla Valley. Total production was 731 cases of the Claret, and 187 cases of the Syrah. "My goal is to provide our customers with elegant wines that are approachable on release, but will provide enjoyment after cellaring as well," said Trey Busch, winemaker for Vierra Vineyards and Basel Cellars Estate Winery. "I had great response to our Vierra wines at the WAVE tasting held at Experience Music Project in Seattle last month. I am looking forward to the Taste Washington event on Sunday, April 6th, where we will be pouring both wines." "These new Vierra releases will also be provided to our Basel Cellar members," said Lynne Anderson, Vice President of Operations. "They will add extra value to the 2003 Basel Cellars membership package we are currently offering." Exclusive limited subscription Basel Cellars Estate memberships are now offered at 4 distinct levels. Complete details on membership are available from Basel Cellars corporate offices. The first vintage of Basel Cellars premium wine is planned to release in August 2003. Basel Cellars currently offers its Vierra label wines through select restaurants and retail shops in Washington State and a tasting room at 416 Second Avenue in Walla Walla. Basel Cellars Winery is an equal opportunity employer equal opportunity employer An employer or enterprise that does not discriminate against a job candidate, or subject him/her to adverse exclusionary criteria, based on race, sex, religion, or national origin. See Equal employment opportunity. . |
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