Baseball, Inc.: The National Pastime as Big Business.0786425342 Baseball, Inc.; the national pastime as big business. Jozsa, Frank P. McFarland & Co. 2006 284 pages $29.95 Paperback GV880 Focusing on the past 50 years, Jozsa (economics, business administration, Pfeiffer University Pfeiffer University is a small private university located in the village of Misenheimer near Richfield, North Carolina. History Pfeiffer originated from a home school operated by Miss Emily Prudden in the late 19th century. ) examines commercial elements of organized baseball, looking at business and finance, human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. and relationships, international relations international relations, study of the relations among states and other political and economic units in the international system. Particular areas of study within the field of international relations include diplomacy and diplomatic history, international law, , management and leadership, and sports marketing Sport marketing (or "sports marketing" in the US) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc. . He discusses areas such as baseball and the drug culture, international tournaments, franchise owners, ticket prices, broadcasting, and minorities in baseball. ([c]20062005 Book News, Inc., Portland, OR) |
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