BaseSix Names Sheryl Victor to Head Channel Marketing; Victor Brings Partner Relationship Expertise to Leading Strategic Marketing Company.Business/Technology Editors BOSTON--(BUSINESS WIRE)--Sept. 4, 2001 BaseSix, a strategic marketing and technical development firm, today announced that Sheryl Victor has joined its client services group as a new Vice President, Marketing Director. Victor brings to the company more than ten years of experience in strategic communications and channel marketing management within the high-tech and entertainment sectors. In her new role at BaseSix, Victor will direct the company's efforts in the cable industry and manage BaseSix's yet-to-be announced channel marketing service offerings. Details of the new offerings will be fully disclosed this fall. "I am very pleased to join the BaseSix team at such an exciting and critical time," said Victor. "The company continues to demonstrate leadership as a proactive strategic business and marketing agency by expanding its offerings to help clients directly increase sales and improve ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). in this ever-changing market." "Sheryl's appointment to our team of strategic marketing directors is an integral part of our growth strategy as a corporation," said Mark Ranalli, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BaseSix. "She will spearhead our channel marketing efforts and provide clients with broad-based broad-based Of or relating to an index or average that provides a good representation of the overall market. The S&P 500 and NYSE Composite are generally regarded as broad-based stock indexes, while the popular Dow Jones Industrial Average is biased strategic marketing guidance as we continue to enhance our service offerings and improve our value proposition for current and perspective clients." Victor brings more than ten years of experience and achievement in partner relationship marketing, brand management, strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , promotion and communications within integrated marketing departments in enterprises and start-ups. Victor most recently served as Channel Marketing Manager for Intranets.com where she repositioned the company's Alliance Partner Program as the Branded Partner Program and helped launch Intranet.com's Affiliate Marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. Program. Prior to that she held positions with Soundsbig.com, The Sloan Group, PolyGram Video PolyGram Video is a VHS distribution arm of PolyGram. It distrubited Nelvana, for Franklin video tapes, and also Maisy video tapes. , OgilvyOne Worldwide, MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. , VH1 and USA Networks. About BaseSix BaseSix is a strategic marketing agency that partners with clients to help them gain competitive distinction. Located in Boston, Massachusetts “Boston” redirects here. For other uses, see Boston (disambiguation). Boston is the capital and most populous city of Massachusetts.[3] The largest city in New England, Boston is considered the unofficial economic and cultural center of the entire New , BaseSix offers a unique cross-discipline approach providing clients with fully integrated marketing programs that incorporate solutions that are exceptionally creative, strategically grounded and technically sound. Their solutions are aligned with clients' business goals and focused on measurable results. Additional information can be accessed at http://www.basesix.com. |
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