BaseSix Earns Four Nominations from The Massachusetts Interactive Media Council; Premier Interactive Media Awards Recognize Creative and Technological Accomplishments.Business/Technology Editors BOSTON--(BUSINESS WIRE)--Oct. 2, 2001 BaseSix, a strategic marketing agency, today announced that it has captured four nominations for the Massachusetts Interactive Media Council (MIMC MIMC Massachusetts Interactive Media Council MIMC Manitoba International Marketing Competition (Manitoba, Canada) MIMC Mobile Infirmary Medical Center MIMC Mercury IMC Ltd (hazardous areas security access devices) ) annual awards. BaseSix is a contender in the highly competitive High Tech, Personal Services personal services n. in contract law, the talents of a person which are unusual, special or unique and cannot be performed exactly the same by another. These can include the talents of an artist, an actor, a writer, or professional services. , Professional Services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. and Online Advertising categories for its work on CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) .com, Ceridian Corporation, Polaris Ventures and BaseSix's own Holiday Match Game, respectively. The MIMC Awards are one of the most prestigious competitions for New England's interactive industry, and one of the largest technology awards showcases in the country. BaseSix is one of only a handful of companies to earn four nominations. "MIMC is a true champion for and supporter of the Interactive community in New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. . They consistently recognize companies with creative and successful solutions, distinguishing them among their peers," said Mark Ranalli, President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BaseSix. "We are very honored to be nominated in four separate categories, and feel that these nominations validate our business strategy and agency-client collaboration model." In the High Tech category, BaseSix has been nominated for its work with Internet trailblazer CMGI. BaseSix conquered the challenge of visually integrating CMGI's expansive network of companies, streamlining access and communications regarding its six business segments, and leveraging the Internet to its fullest to bring CMGI's position as an Internet industry leader to life. BaseSix is also nominated in the Personal Services category, for its work with Ceridian. BaseSix redesigned the website for Ceridian's LifeWorks(R) services, creating a scalable website that accommodates personalization, client administration capabilities, robust content and community building features, such as moderated chats, live events, and weekly polls. It also needed to be flexible to meet the varying needs of Ceridian's clients and their employees. In the Professional Services category, BaseSix redesigned Polaris Venture Partners' corporate web site, which will enable knowledge and information sharing See data conferencing. among its current and prospective portfolio companies and investors. The website also revitalizes the Polaris brand through a dynamic design which leverages original photography of Polaris employees and their office environment. A finalist in the Online Advertising - Creative category is BaseSix's own Holiday Match Game, designed as a creative showcase to prospective clients, and a fun holiday thank-you to current clients and partners. The competitive match game featured a viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. component using "tell a friend" and "bragging rights" functionality as well as real-time, e-mail updates to encourage friendly rivalry between players. Tim Scully Robert "Tim" Scully(b. August 27, 1944) is best known in the psychedelic underground for his work in the production of LSD from 1966 to 1969, for which he was indicted in 1973 and convicted in 1974. , BaseSix's Founder and Creative Director, is thrilled with the nominations. "BaseSix has really hit its stride in terms of truly integrating breakthrough creative with sound business strategy. We are extremely proud of our work. And more importantly, our clients have been thrilled with it. Having the industry recognize our work is the icing on the cake." The 6th Annual MIMC Awards will take place at the Boston Copley Place Copley Place is an enclosed shopping mall located in the Back Bay section of Boston, Massachusetts. It is part of a complex that includes office buildings, two hotels, and a parking garage. Marriott on Monday, October 15th, 2001, and will include over 1,200 industry professionals. About BaseSix BaseSix is a strategic marketing agency that partners with clients to help them gain competitive distinction. Located in Boston, Massachusetts, BaseSix offers a unique cross-discipline approach providing clients with fully integrated marketing programs that incorporate solutions that are exceptionally creative, strategically grounded and technically sound. Their solutions are aligned with clients' business goals and focused on measurable results. Additional information can be accessed at http://www.basesix.com. |
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