Baruch College and Rave Wireless, Inc. Put the Campus on Mobile Phones.

NEW YORK -- Baruch College Among the First of Hundreds of Universities/Colleges Nationwide Planning to Go Mobile for Community-Building and Academic Enhancement

This school season, Baruch College (www.baruch.cuny.edu), the institution perennially named most diverse college in America by U.S. News & World Report, will be one of the first nationwide to participate in a new revolution in the use of mobile phones on campus. Using innovative technologies created by Rave Wireless Inc. (www.ravewireless.com), students will have access to unique community-building and academic applications through their mobile phones.

Baruch College is an early adopter, with more than 100 other universities and colleges currently implementing or exploring Rave Wireless's suite of mobile phone services. Rave's offerings enable schools to build the first-ever mobile communities specific to the needs of their students, faculty and administration. With cell phone usage at record highs (more than 90 percent of students use them), Baruch's choice of Rave Wireless for its "Air Baruch" program highlights the trend towards building sophisticated mobile campuses at higher education institutions, including large, public colleges.

With the launch of Air Baruch, students can use Rave-enabled mobile phones to access applications and content specific to their campus, providing students with tools to manage their daily lives, and strengthen community bonds and communication. Each student has the opportunity to select the interactive content they receive on their phone. Groups can range from a chess club, to a roommate's road trip, while applications include such things as study room availability.

"Air Baruch will improve our student experience by tightening the connection between the college and its students. We are a large, commuter school, so we look for ways to build a sense of community given our students might live an hour or more away and have jobs and internships that take them off-campus for as many as 40 hours a week. Air Baruch will make it easier for students to connect to one another," says Arthur Downing, CIO and Chief Librarian, Baruch College. "With Air Baruch, students can check the availability of loaner laptops and study rooms, view course announcements, connect with faculty and fellow students, and receive timely alerts from the university, all from their mobile phone, anytime, anywhere. The net result is Baruch provides a stronger academic community, as well as a greater level of service and convenience to students."

"Colleges and universities must keep pace with the demands and communication preferences of today's connected, mobile youth," says Rodger Desai, CEO, Rave Wireless. "Rave Wireless is the only provider of a complete mobile phone experience that can be tailored to meet the needs of higher education institutions. We are excited to apply our success in developing and deploying compelling student applications and programs at Baruch College."

Baruch College's Rave program is comprised of features such as:

--Rave Essentials, including broadcast alerts to large groups of students; mobile email access; social, university and student-created groups; a campus directory; and more. For example, this past summer while freshmen were on campus at orientation, Baruch College tested a Rave Wireless broadcast alert, informing students the campus was closed due to power outages on August 3, 2006. Rather than have students commute to the College to find it was closed, Baruch sent this broadcast text alert to its students in advance.

--Rave Academic turns the mobile phone into a teaching and learning tool. Students can access course announcements on the go (e.g. homework or quiz reminders), as well as participate in surveys in the classroom.

Rave Wireless' applications have been developed in direct response to the needs of colleges and universities and thousands of students already using Rave. As a result, within the first two weeks of availability last year at Montclair State University, the second largest and fastest growing state university in New Jersey, use of Rave outpaced wireless industry averages for mobile internet usage by 400%.

About Baruch College

Baruch College has over a 150-year history of excellence in public higher education with an emphasis on business. It is an award-winning, diverse institution and a senior college in The City University of New York system, the nation's leading urban public university system. Baruch draws bright and ambitious students who are serious about preparing themselves to succeed.

Baruch offers undergraduate and graduate programs of study through its three schools: the Zicklin School of Business, the Weissman School of Arts and Sciences, and the School of Public Affairs. The College also offers nondegree and certificate programs through its division of Continuing and Professional Studies. More information is available at www.baruch.cuny.edu

About Rave Wireless, Inc.

Rave Wireless is the only company to provide a comprehensive set of mobile applications and mobile phone programs that strengthen college and university communities. Rave Wireless' applications enable a previously unimaginable experience across safety, social networking, academics and commerce. Customers include leading institutions nationwide, such as Baruch College of the City University of New York, California State University Monterey Bay, Georgetown University, Montclair State University, University of North Carolina at Chapel Hill, and University of South Florida. Rave Wireless is headquartered in New York, NY. Investors include Bain Capital Ventures, Sigma Partners, and RRE Ventures. More information is available at www.ravewireless.com.