Bartle Bogle Hegarty to Leverage Maconomy Agency Solution for Greater Business Performance.

Integrated solution displaces cumbersome manual processes for resource and traffic planning

BOSTON -- Maconomy US, leading provider of business solutions and services for professional services companies and marketing communications organizations, announced today that Bartle Bogle Hegarty has deployed the Maconomy Agency Solution with AnalytiX to more than 200 employees to streamline accounting functions as well as project and resource planning for increased efficiency and better overall business performance.

Maconomy Agency Solution is a single, integrated enterprise resource planning (ERP) solution designed specifically for marketing communications agencies. The AnalytiX module adds business intelligence capabilities to the core platform to gain greater perspective on resource utilization to avoid the common problems such as over-servicing clients and under utilizing in-house talent.

"Maconomy's resource utilization will help us better manage our staff," said Dan Tucker, Chief Financial Officer at BBH. "Maconomy gives more comprehensive visibility into client resource requirements, speeding our ability to track and project profitability at both a client and companywide level."

At BBH, Maconomy Agency Solution displaced cumbersome, error-prone manual processes to drive down administrative costs and provide confidence in the information coming out of the system for more effective planning.

"A clear and comprehensive view of overall business health is essential to daily operations as well as future growth plans," said Steen Andersen, president, Maconomy US. "We have designed the Maconomy Agency Solution specifically to provide marketing communications agencies with the information they require to maximize profitability through finance management, job costing, project management, business intelligence, and resource planning all in a single integrated solution."

About BBH

BBH is a full service advertising agency founded in 1982 with offices in London, Singapore, Tokyo, New York, Shanghai and Sao Paulo employing over 860 people.

About Maconomy US

Maconomy US maximizes profitability for mid to large size professional services organizations by providing software and services that optimize finance management, job costing, project management, business intelligence, and resource planning in one integrated ERP solution. The company is a subsidiary of Maconomy A/S, headquartered in Copenhagen, Denmark and founded in 1989. Maconomy A/S is a global provider of industry-specific business solutions for professional services companies and marketing communications organizations and today Maconomy supports more than 100,000 users in more than 60 countries.