Barterfarm Pushes Forward with Aggressive Business Plan; National Sales Program and Marketing Campaign Ready for Launch.Business Editors SALT LAKE CITY--(BUSINESS WIRE)--Nov. 4, 2003 Barterfarm.com Inc., the world's first consumer barter barter: see exchange. barter Direct exchange of goods or services without the use of money or any other intervening medium of exchange. Barter is conducted either according to established rates of exchange or by bargaining. network, announced today that it will move forward with a very aggressive outbound out·bound adj. Outward bound; headed away: outbound trains. Adj. 1. outbound - that is going out or leaving; "the departing train"; "an outward journey"; "outward-bound ships" marketing and national sales program as the next step in executing its business plan. The company has met all of the milestones established for the early stages of its rollout and the next-generation technology, used to power the global network, has more than proven its capability since its launch earlier this summer. The business plan calls for a two-pronged Adj. 1. two-pronged - having two prongs divided - separated into parts or pieces; "opinions are divided" marketing approach that will recruit both partners and members to the Barterfarm family. The marketing program includes the development of a national sales force and the use of e-mail opt-in To purposefully accept some situation or condition ahead of time. For example, to opt-in to an e-mail campaign means that you want to receive periodic newsletters or information, which may include advertising from the publisher or third parties. and double opt-in programs. Poised to capture what the U.N. and other international organizations estimate is a multitrillion dollar per year market, Barterfarm's genius lies in its willingness to permit entrepreneurs, businesses, and non-profit organizations A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. to private label the Barterfarm concept for minimum investment. In return, partners are able to access the parent company's powerful multimillion-dollar backend technology. The resulting local barter/trade platforms become cooperative in nature and provide individual members and partners with the ability to barter, auction, buy, or sell items and services on a local, regional, national and global basis. The aggressive e-mail program Software in the user's computer that can access the mail servers in a local or remote network. Also known as an "e-mail client," "mail client," "mail program," and "mail reader," it provides the ability to send and receive e-mail messages and file attachments. will offer 100,000 free memberships throughout the country. Basic membership allows an individual to concurrently list up to 60 items or services throughout the year. For example -- if a member were to barter, auction or sell all 60 items in the first month, they would be free to list another 60 items in their place and continue to do so as many times as they wish for up to one year. Barterfarm does not charge transaction fees, or fees for uploading photographs. It also provides members with the opportunity to link directly with the person with whom they will conduct the transaction. These features are unique to the Barterfarm platform. The national sales force will have the primary responsibility to recruit Barterfarm partners, who in turn will develop private-labeled Barterfarm sites. These sales representatives will meet face-to-face (jargon, chat) face-to-face - (F2F, IRL) Used to describe personal interaction in real life as opposed to via some digital or electronic communications medium. with entrepreneurs, businesses and non-profit organizations to explain the Barterfarm concept and the profit sharing profit sharing, arrangement by which employees receive, in addition to their wages, a share of the net profits of a business. The purpose is to give them an incentive to increase their output through enhanced morale, less wasteful use of materials, better care of potential of the program. Barterfarm corporate will also provide its partners with access to its internal advertising, marketing, and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most expertise as they begin to grow their sites. "Barterfarm will provide unique support that will empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems entrepreneurs and businesses who develop partner sites," said Jon Firmage, co-founder and chairman of the board of Barterfarm.com Inc. "In addition to providing the most powerful backend technology available today, we will provide world-class marketing, advertising and public relations expertise and materials that will provide strategic guidance. This has never been done in the online industry before." "We are now ready to step into the aggressive marketing and sales phase of our business plan," said Joshua Higginbotham, co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Barterfarm.com Inc. "We are looking at this as a 'coming out' of sorts -- we are now ready to tell the world about the opportunities that Barterfarm will provide. This concept is hot, the technology is proven, and the process is moving forward rapidly. These free memberships will go like hotcakes and we advise individuals to take advantage of them while they are still available either through our e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. program, or by visiting our Web site at www.barterfarm.com." About Barterfarm.com Inc. Barterfarm.com Inc. is the world's first consumer barter network that provides a locally focused trading platform. Barterfarm partners with entrepreneurs, organizations, or businesses allowing them to offer a private-labeled barter/auction Web site to their community. Barterfarm then connects all of these communities together. Barterfarm's technology provides a user experience that couples the best of today's online auction sites with the largest untapped market in the world, that of barter. This platform is cooperative in nature and provides individual members and partners with the ability to barter, auction, buy, or sell items and services on a local, regional, national or global basis. |
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