BarterTrust Buys Majority Stake in Barter Latin America: Company Poised for International Expansion.

Business Editors

SAN FRANCISCO--(BUSINESS WIRE)--April 25, 2000

Internet Barter, Incorporated (the "Company"), which maintains the BarterTrust.com Network, has purchased a majority stake in Barter Latin America, which operates Barter Mexico S. de R.L., the largest business-to-business barter exchange in Latin America. Fifty percent of the clients of Barter Mexico already use the Internet.

"While BarterTrust is already the dominant business-to-business barter exchange in North America, the acquisition of a majority stake in Barter Latin America launches the BarterTrust Network internationally, giving our clients immediate access to some of the most desirable media, insurance and entertainment properties in Mexico," said Mike Edelhart, president and chief executive officer. "Mexico will serve as our foothold for future, Latin American expansion."

The announcement coincided with Edelhart's appearance at the Build Brand Value 2000 CEO Forum where he debuted a film, "Business at the Speed of Barter" during a section of the forum entitled, "E-commerce Brands of the Future". More than 700 CEOs, CTOs, CFOs, Presidents and Partners of companies are attending the invitation-only forum, which is held annually to examine rapid changes in brand strategy fueled, in part, by the New Economy.

"Partnering with BarterTrust is an excellent business opportunity for Mexico that significantly broadens the potential customer audience for those companies that are clients of Barter Mexico," said Enrique Enciso Cordero, formerly co-president of Barter Mexico who is now President of Latin American Operations for the expanded company. His sister, Alicia Enciso Cordero, who was co-president, has been named Vice-president of Marketing for Latin America.

"We found in BarterTrust an excellent partner whose clicks-and-mortar strategy marries the best aspects of traditional barter with the most compelling elements of barter on the Internet," said Alicia Enciso Cordero.

      Barter Mexico clients include:

--  Televisa, a TV broadcasting company and the largest media company
    in Mexico.

--  Grupo MVS, which owns and operates cable, radio and online media
    properties including Multivision.

--  Casa Cuervo, the world's largest tequila manufacturer and producer
    of the Jose Cuervo Tequila.

--  Digitel, the second-largest manufacturer of digital paging
    equipment in Mexico.

--  PCTV, the largest cable operator in Mexico.

--  Restaurant chains such as Tony Roma's and TGI Friday's.

--  Grupo Marti, the largest sports retailer and fitness center
    operator in Mexico.

--  Home Mart, Mexico's Home Depot.

--  Seguros El Aguila (Eagle Insurance) and CP-Direct, a GE insurance
    company.

--  El Sitio, one of the three, largest Latin American Internet
    portals.

--  El Economista, the second-largest daily newspaper in Mexico; El
    Heraldo de Mexico, a large daily newspaper; Radio Acir, Radio
    Formula and Grupo Imagen, three of the largest radio groups in
    Mexico.

--  Cartonajes Estrella, one of the largest carton manufacturers in
    Mexico.

--  Corev, a leading paint and construction finishes company.

Barter Mexico S. de R.L., which is headquartered in Mexico City and maintains a second office in Guadalajara, will function as a subsidiary of Internet Barter, Incorporated and will continue to trade in barter pesos. Its website address is www.barter.com.mx.

The BarterTrust.com Network is the world's largest business-to-business electronic barter network with nearly 8,000 active trading client companies, 12 regional offices across the United States and in Mexico and annual trade volume of $120 million, giving the company annual revenues of $10 million.

"A year ago, we created the largest electronic barter exchange in the United States that businesses of all sizes have found appealing," Edelhart said. "With our international expansion, clients across the BarterTrust.com Network will now have the opportunity to sell to, and buy from, leading companies across a wide variety of industries in Mexico. This acquisition positions our company for rapid, international expansion."

More information about Internet Barter, the BarterTrust Network and barter on the Net can be found by visiting the Company's web site at www.bartertrust.com or calling toll free in the United States 1-877-2BARTER or 1-877-222-7837. BarterTrust.com is successfully pursuing a clicks-and-mortar strategy aimed at reinventing one of the oldest forms of commerce in the world - barter - by infusing it with the economic efficiencies of the Internet.

About Internet Barter, Incorporated

Internet Barter, Incorporated (the "Company") maintains BarterTrust(TM).com, a worldwide business-to-business electronic barter trade network for companies of all sizes. Leveraging the power of the Internet, BarterTrust.com and its client trading companies partner with leading trade exchanges and international corporations to facilitate the barter of products and services at fair trade value based on a non-cash electronic currency. The Company is privately held and headquartered in San Francisco, California. In three rounds of financing, the Company has raised $70 million in venture funding from General Motors Investment Management Corporation, Deutsche Banc Alex. Brown, GE Equity, the private equity division of GE Capital Corp., Vector Capital, Venture Strategy Partners, Argus Capital, Draper Richards, El Dorado Ventures, Generation Partners, MSC Industrial Direct and PurchasePro.com as well as individual investors.

More information about the Company, the BarterTrust.com Network of goods and services and how to join BarterTrust.com can be found on our Web site at www.bartertrust.com. The name BarterTrust is a trademark of Internet Barter, Incorporated.

Safe Harbor Statement

This news release may contain forward-looking statements, within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include statements regarding beliefs, plans, expectations or intentions regarding the future. Forward-looking statements in this release include but are not limited to statements regarding the combination, integration and expansion of the BarterTrust.com and Barter Latin America networks internationally. All forward-looking statements included in this release are made as of the date hereof, based on information available as of the date hereof. The Company assumes no obligation to update any forward-looking statement. It is important to note that actual outcomes could differ materially from those in such forward-looking statements. Factors that could cause actual outcomes to differ materially include risks and uncertainties such as unforeseen difficulties related to integration of BarterTrust.com and Barter Latin America as well as difficulty expanding the BarterTrust Network into other international markets.