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Barter agency serves as firms' matchmaker.


WHEN Ginger Lai rolled out her skin care line, she started looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 ways to market her products. She came across a trade journal on bartering, which led her to launch Alhambra-based ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 Barter. After three years in business, she now has 200 clients and recently broke the barrier of $1 million in annual transactions. ABC takes a 5 percent commission on each transaction, plus membership and registration fees.

"My first transaction was a media company in West Covina West Covina, city (1990 pop. 96,086), Los Angeles co., S Calif., in the San Gabriel valley; settled 1905, inc. 1923. Before World War II, West Covina was a small rural community where walnuts, wheat, and livestock were raised. . A friend referred us; they were interested in the barter idea. We just traded for their ads. We have a barter member who was a construction contractor. The magazine could use the credit that they earned for this transaction for some construction and gift certificates.

"My job is really to do the matchmaking Matchmaking
Matricide (See MURDER.)

Kecal

marriage broker whose plans are foiled by a pair of lovers. [Czech Opera: Smetana The Bartered Bride in Osborne Opera, 32]

Levi, Dolly
 for different businesses so they can know each other and help get new products in the market and of course, save them cash.

"It's important to have a group of members. Our members range from professionals--attorneys, CPAs--to manufacturers and restaurateurs. Most of them are local but we have some barter members that are out of state. Sometimes we also trade products internationally.

"We charge members a fee--$150 a year--and a one-time registration of $395. Then we charge a 5 percent commission (to each side) on all transactions. The value of the transaction has to be agreed on by both parties.

"Sometimes I could do almost 100 transactions a day. Sometimes I just do a few. Our minimum transaction is $100. The biggest transaction was about $150,000. That was for construction.

"We have three fulltime employees and three part-time ones. They do the transaction slips, and I have an accounting person that takes care of all the sales tax sales tax, levy on the sale of goods or services, generally calculated as a percentage of the selling price, and sometimes called a purchase tax. It is usually collected in the form of an extra charge by the retailer, who remits the tax to the government.  and works with our barter CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000. . We also provide 1099-B forms for all the members. We also have inventory staff that counts the barter.

"We sometimes use outsourcing, especially for delivery. Clients have to pay delivery in cash--and tips in restaurants. Or if they go to a massage therapist, they have to pay tips in cash. Massage therapists are very popular. It's real massage therapy Massage Therapy Definition

Massage therapy is the scientific manipulation of the soft tissues of the body for the purpose of normalizing those tissues and consists of manual techniques that include applying fixed or movable pressure, holding, and/or
. We have traveling massage therapists that can go to people's office to do it."
COPYRIGHT 2004 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:ABC Barter
Author:Silkin, Steve
Publication:Los Angeles Business Journal
Geographic Code:1U9CA
Date:Aug 30, 2004
Words:371
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