Barry Schuler, Managing Director of DFJ Growth Fund (former Chairman/CEO of AOL) Joins MyShape Inc. Board of Directors.MyShape Revolutionizes Online Shopping with New Personal Shop Features, Social Shopping Social shopping is a method of e-commerce in which consumers shop in a social networking environment similar to MySpace. Using the wisdom of crowds, users communicate and aggregate information about products, prices, and deals. , Expert Measurement System GLENDALE, Calif. -- MyShape[R] (www.myshape.com), the only Personal Shop[TM] for women on the web, announced today that Barry Schuler Barry Martin Schuler (born September 7, 1953 in Jersey City, New Jersey) is American Internet pioneer, perhaps best known for making the Internet easy to use consumers while working for America Online for seven years, and being the CEO for three years. , Managing Director of DFJ DFJ Dysfunkshun Junkshun (Austin, Texas band) Growth Fund, has joined the Board of Directors of MyShape Inc. MyShape as part of its expansion strategy has secured its third VC round of funding led by DFJ Growth Fund which specializes in expansion stage companies that are deemed to have $1B+ potential. This round also includes follow on investment by Draper Fisher Jurvetson Draper Fisher Jurvetson (DFJ) is a venture capital firm based in Menlo Park, California with affiliate offices in more than 30 cities around the world and over $4.5 billion in capital commitments. , Tenaya Capital (formerly Lehman Brothers Lehman Brothers Holdings Inc. (NYSE: LEH), founded in 1850, is a diversified, global financial services firm. It is a participant in investment banking, equity and fixed income sales, research and trading, investment management, private equity, and private banking. Venture Partners), Pasadena Angels and Tech Coast Angels. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Barry Schuler, "We believe MyShape is on the leading edge of the next wave of ecommerce. The Personal Shop offers consumers a breakthrough experience that makes online apparel shopping extremely convenient and solves the biggest problem buyers face--'will it fit?'" Schuler is the former Chairman/CEO of America Online See AOL. Inc. (AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ) and is considered one of the pioneers of the Internet. His experience in ecommerce dates back to the earliest interactive shopping products including "2Market" and the breakthrough AOL Shopping Channel Shopping channels are television specialty channels that present shopping related content, particularly for home shopping enthusiasts. Home shopping pioneers:
MyShape offers each member her very own Personal Shop--offering a rich assortment of fashions that flatter her shape, match her measurements and reflect her style from over 200 designers, who now have a unique channel to customers. "We are now set to significantly scale our marketplace and partnerships throughout the industry," said MyShape CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Louise Wannier. "We are thrilled to have Barry Schuler, former Chairman/CEO of AOL, on our board with his record as a key visionary for the Internet." MyShape has continued its rapid growth momentum with a 5x growth over the past 14 months. With nearly 700,000 members, MyShape's average order size is double the industry average with a repeat business up over 50%. The Personal Shop consistently delivers what the shopper really wants supported by a 98% customer satisfaction rating. New cutting edge social shopping allows members to invite friends to shop and comment on their selections just like they would offline. The "Outfit Builder" lets shoppers mix and match looks to create an outfit and see what others have created. Style Me[TM] is a destination for personalized style know-how, featuring a range of insider information, from adapting international runway trends for each shape to helping women develop their own signature style. A shop by designer feature previews an expanded list of new fashion brands. MyShape's new revolutionary, user-friendly expert measuring system allows members to enter in a few key measurements with an animated guide--instantly predicting the rest of their body measurements and cutting total measurement time to mere minutes. Insights were collected from MyShape's database, the largest collection of women's measurements, style and fit preferences. About MyShape[R] MyShape[R] is the only Personal Shop[TM] for women on the web. An innovative women's fashion shopping site, MyShape provides each member with her own Personal Shop filled with clothing that matches her measurements, body shape, and fashion and fit preferences. The Personal Shop and the ShapeMatch[R] systems are protected by international patents. MyShape reaches millions of women to provide them with an effortless way to shop for apparel that fits and flatters[TM]. For more information, visit http://www.myshape.com/. |
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